Coffee pulp makes very good fertilizer - so why not utilize its potential?
With more urbanites doing home gardening, the fertilizer can turn into a valuable take-away
With more urbanites doing home gardening, the coffee pulp can become valuable fertilizer for the people with 'green fingers'.
The idea is that when you order your Colombian (Caldas) coffee in your local coffee shop, the staff will ask you if you would like a bag of pulp fertilizer with it.
To promote the pulp-campaign, a sleeve can be made for the coffee-to-go. The sleeve can explain more in detail how the pulp can make great fertilizer for home gardening.
I suggest that the campaign will have a catchy and symbolic name, such "Spill the Beans" (referring to "tell the full story of where my coffee is coming from" and "Spill = use the leftovers")