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Taste and rate

Get social influence inside the house with 'Taste and rate'. Every time you taste new (healthy) food as a child you can add it at your 'taste collection' and indicate if you liked it. The more you collect and the more you like, the more points you get. With a certain amount of points they can get a free mysterious product at the supermarket. The height of ranking and amount of free mysterious products, will be compared with friends and stimulate to eat more varied, healthy and to taste more.

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Written by DeletedUser

This supermarket campaign will make eating for families and children feel like a challenging discover adventure like 'learning how to ride a bike'. Sometimes it is difficult but you always try it again, because you know you will finally be able to do it and every time you try it, you improve. As a child you also get the reward of rising in stature among other children.


Every time you taste new (healthy) food as a child you can add it at your taste collection and indicate if you liked it. The more you collect the more points you get. Every time children taste something that they did not like before, their rating also raises. The purpose of this is to stimulate parents to let children taste again, because children sometimes need to taste things up to 10 times before they like it. If they finally like it, they even get more points. Also your ranking raises when you eat something that not a lot of other children ate. With a certain amount of points they can get a free mysterious product at the supermarket. This product becomes more challenging overtime
The height of ranking and amount of free mysterious products, will be compared with friends and stimulate tasting.


Supermarkets have the power to reach families and make this campaign a rage. Children and parents will be in this way convinced to eat more varied, healthy and taste everything. The concept can be digital or physical and should be used together by parents and children, it is connected to real fresh food you buy at the supermarket.


"At this moment I am doing my (Design for interaction) graduation project about: encouraging families with young children (4-6) to eat frequently more varied. After doing literature research and context study of dutch families eating behaviour (with the use of cultural probes, let them self document, generative techniques, expert interviews and joining them for dinner) I found out that during dinner a lot of families eat unvaried and unhealthy, but also that they do not enjoy the dinner ritual because of the struggle at the table. While families find it important, therefore you need to focus on both parents and children for a solution. If parents will not enjoy varied cooking,children do not enjoy varied eating and the other way around. Therefore it is important for both that it becomes social, rewarding and intuitive. For parents the solution should be convenient and persuasive, for children joyful and explorative.
I want children and parents to enjoy together healthy varied eating at the dinner table. The next step of the project will be to develop the concept further and test it with families "

Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?

  • Elementary (Kids) 5-10

Hurdles to success. Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful, which of these do you think that your Concept overcomes (tick all relevant boxes)?

  • Expense and Convenience
  • Peer Pressure
  • Lack of Knowledge

Evaluation results

8 evaluations so far

1. Food Knowledge - To what extent is this concept teaching people about food knowledge?

It's teaching people a great deal about food knowledge - 12.5%

It's teaching people a moderate deal about food knowledge - 62.5%

It's teaching people a little about food knowledge - 25%

It's not focused on food knowledge - 0%

2. Cooking - Is this concept focused on getting people to cook?

It's all about getting people to cook - 0%

It's moderately about getting people to cook - 62.5%

It's getting people to cook a little - 12.5%

It's not focused on cooking at all - 25%

3. Originality - How original is this idea?

This idea is extremely original - 62.5%

This idea is somewhat original - 37.5%

This idea has some originality about it - 0%

I have seen this idea before - 0%

4. Scalability - How scalable is this idea across communities and geographies?

This idea can be scaled across many communities and places - 37.5%

This idea can be scaled but needs some work - 12.5%

This idea will take a fair bit of work to scale - 50%

This idea cannot scale at all - 0%

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DeletedUser

I like this idea! Specifically, I think it does a very good job of addressing a core issue when it comes to healthy eating, which is developing a tendency to try new foods. And we know that kids do have quite a different palette than adults, and that they might not adapt to different foods initially, but developing a habit of being comfortable trying new foods might allow a palette to develop more quickly over time.

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