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Shopping cart provokes healthier purchases

A multi compartment shopping cart, where the compartments represent a healthy balance of food, such as 50% of all food having to be fruit & vegetables. So families and kids automatically shop "the right way".

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Written by DeletedUser

It's based on a very cool experiment they did, which had great impact. Check it out here: http://www.kob.com/article/stories/s1690079.shtml?cat=504

Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?

  • Elementary (Kids) 5-10
  • Middle school (Tweens) 11-13
  • High school (Teens) 14 -18
  • Young adults 18-21

Hurdles to success. Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful, which of these do you think that your Concept overcomes (tick all relevant boxes)?

  • Expense and Convenience
  • Lack of Knowledge

Evaluation results

7 evaluations so far

1. Food Knowledge - To what extent is this concept teaching people about food knowledge?

It's teaching people a great deal about food knowledge - 14.3%

It's teaching people a moderate deal about food knowledge - 42.9%

It's teaching people a little about food knowledge - 42.9%

It's not focused on food knowledge - 0%

2. Cooking - Is this concept focused on getting people to cook?

It's all about getting people to cook - 14.3%

It's moderately about getting people to cook - 28.6%

It's getting people to cook a little - 42.9%

It's not focused on cooking at all - 14.3%

3. Originality - How original is this idea?

This idea is extremely original - 57.1%

This idea is somewhat original - 28.6%

This idea has some originality about it - 14.3%

I have seen this idea before - 0%

4. Scalability - How scalable is this idea across communities and geographies?

This idea can be scaled across many communities and places - 42.9%

This idea can be scaled but needs some work - 28.6%

This idea will take a fair bit of work to scale - 28.6%

This idea cannot scale at all - 0%

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