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Children Food Ambassadors

Instead of adults telling children what's good for them, why not train children to function as food ambassadors?

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Written by DeletedUser

Why do we underestimate our children? Initiatives like "Plant for the Planet" show that children are not only aware of difficult callenges but they are eager, willing and, most of all, able to find solutions for them. So why not let children teach children in their own language about obesity and how we can fight it?
This is my idea:
Trained children food ambassadors teach children what fresh food can do for them, how they can cook it and what's cool about being healthier, stay focused and just feel better.
This initiative works on 2 levels:
1. train food ambassadors- Children of all ages are trained to talk about food and nutrition, to prepare healthy meals and to raise awareness among other children.
Self-confident food ambassadors who are not only healthier but also have a good purpose in their lifes.

2. food ambassadors spread the word- Food ambassadors go into schools, kindergardens or whereever they are needed to talk about fresh food, to hold cooking lessons and raise awareness.
Even more healthy, self-confident children who have been taught by people, who speak their language why fresh food is simply cool.

Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?

  • Pre-school (Tots) 2-4
  • Elementary (Kids) 5-10
  • Middle school (Tweens) 11-13
  • High school (Teens) 14 -18
  • Young adults 18-21

Hurdles to success. Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful, which of these do you think that your Concept overcomes (tick all relevant boxes)?

  • Expense and Convenience
  • Peer Pressure
  • Lack of Knowledge

Evaluation results

8 evaluations so far

1. Food Knowledge - To what extent is this concept teaching people about food knowledge?

It's teaching people a great deal about food knowledge - 62.5%

It's teaching people a moderate deal about food knowledge - 37.5%

It's teaching people a little about food knowledge - 0%

It's not focused on food knowledge - 0%

2. Cooking - Is this concept focused on getting people to cook?

It's all about getting people to cook - 25%

It's moderately about getting people to cook - 50%

It's getting people to cook a little - 12.5%

It's not focused on cooking at all - 12.5%

3. Originality - How original is this idea?

This idea is extremely original - 25%

This idea is somewhat original - 37.5%

This idea has some originality about it - 37.5%

I have seen this idea before - 0%

4. Scalability - How scalable is this idea across communities and geographies?

This idea can be scaled across many communities and places - 37.5%

This idea can be scaled but needs some work - 25%

This idea will take a fair bit of work to scale - 37.5%

This idea cannot scale at all - 0%


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We did this in, wait for it, 1979. My grade six teacher was concerned about the school canteen selling a lot of junk food. (not sure if that term was around then lol)

A boy and girl from our class went to each class in the primary school to ask the classes what foods they thought were an issue. It was done, chiefly under banner of dental health, ie removing sugars from the diet of youngsters. When we ran out of suggests we gave a few back to the class.

Then 5 of us presented one night to the school board and campaigned to remove all sugary items from the canteen. We won the day.

The tuck shop mum who managed it was furious. She continued to sell bags of mixed sweets under the counter to those not on her blacklist (like me and the others who presented to council!).

Obesity wasn't such an issue then but one girls mother filled her lunch box with sweets in a pathetic (and tragic) attempt to win her daughter some friends. People just used her daughter rather be-friend her.

She was big in primary. I saw her several years later attempting to board a school bus, she was so obese she had to board the bus stairs sideways. Her mother should have been publicly whipped (just kidding but what a thing to do to your child). Apparently it's normal. I saw a mother in US feed M&Ms to a baby during an interview about homelessness. Homeless and education-less is a bad state of affairs for the greatest nation on earth.

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