A multi compartment shopping cart, where the compartments represent a healthy balance of food, such as 50% of all food having to be fruit & vegetables. So families and kids automatically shop "the right way".
We're pleased to announce the winning concepts! We have produced a book which outlines this challenge, the process and the 17 winning concepts as voted by the OpenIDEO community and Jamie. Download the book.
Thanks again for your participation – please do browse the Winning Concepts below and continue to comment / applaud... We'll announce Jamie's new Food Revolution site here too which you can expect to incorporate much of this great work.