Give Broccoli a Budget!
Kids are seduced into wanting junk food by the multitude of well-produced ads they see promoting it. Level the playing field by creating top-notch clever ads and marketing strategies for healthy fruits and vegetables that can stand against spots for fast food and snacks.

What if an organization were created to combat the continual stream of junk food ads? Either a non-profit or government agency, this organization would seek top-notch ad agencies and creatives to develop ad campaigns for healthy foods such as broccoli with the same slick look and feel as ads for, say, sugary drinks.
With the right message, a cleverly crafted advertisement would soon have kids pulling at their parents sleeves at the store saying, "Mommy, please can we have escarole?!"
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CommentJames McBennett