2. Pick an age
"Kids" is too vague. please specify more.
this problem statement is no more helpful than asking "how can we solve world hunger" or "what can we do to bring about world peace?"
the first step would be to decide at what level you want to form/ reform kids ideas about food. more specificity please.
also...awareness doesnt always cause change. i'd change the phrasing to not use the "a" word.
I'd like to try and answer the question..."how can we get 3rd graders to eat better?"