Have supermarkets give out cards for certain items that are bought, kids can collect these cards, trade them with friends, and if they have a good collection they can bring it to the supermarket and trade it in for a prize!
Suppose the kid goes to the supermarket with his/her parent and they decide to buy broccoli, and for that particular day at the supermarket, buying broccoli will reward you (the kid) with a broccoli card. This card would have information about broccoli and a little question section that the kid has to fill out.
The kid would have friends who have other cards, then they could trade them.
After trading and collecting them, the kid could arrange them in a particular collection like greens (broccoli, spinach, etc.) or legumes...
They could then take the collection to the supermarket to trade it for an awesome toy or some prize.
Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?
Hurdles to success. Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful, which of these do you think that your Concept overcomes (tick all relevant boxes)?
Lack of Knowledge