Try it! take a healthy food taste test
Have customers blind taste test healthier versions of their favourite foods.
The blind taste test has worked well for the cola companies. Let's harness the same test to get people to try healthier foods.
Try it taste test
Stationed at supermarkets, Try it! Vendors would ask people to try healthier versions of commonly eaten fatty foods. Can you tell the difference between these two muffins? Whether they pick the healthy version or not, the message is the same. Surprise! one of them made out of beets and has 100 less calories. To encourage preparation at home, simple recipe cards could be handed out along with some discounts for the vegetables used in the recipe.
The nutritional and health benefits of each fresh food ingredients would also be mentioned.
Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?
Hurdles to success. Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful, which of these do you think that your Concept overcomes (tick all relevant boxes)?