Sponsor a virtual child
Ask the children to offer food to the starving child to help them grow strong and healthy. Ask the child to guess which food the starving child would offer them to help them grow. Talk about what they actually ate today. (Display everyday 'good' and 'bad' options.)
Drawing on the notion of helping others. Using empathy. Using the explicit advertising for sponsoring a child as leverage. Contrasting how they would help others and how they actually harm themselves by their eating choices. Highlighting our generalisation of third world hunger with our shortening of lifespan of our first world children through bad food choices.
Hungry child 1
A variation for older children could include 'What would you feed this child to make them unhealthy at 20 years old? What did you eat today?
It could be extended online.
Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?
Middle school (Tweens) 11-13
High school (Teens) 14 -18
Young adults 18-21
Hurdles to success. Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful, which of these do you think that your Concept overcomes (tick all relevant boxes)?