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QR codes to show effect of food on diet

QR Codes that can be photographed by ubiquitous camera-phones to show dietary information in-context or as a part of the users' diet.

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Written by DeletedUser

Kids these days almost all have phones. These phones almost all have cameras in them, and are increasingly including apps.
Either by using existing product barcodes, or adding QR codes for more complexity, users can quickly see how a food item will fit into their dietary intake, or just see more information about the product.


There are drawbacks, in that it could be a slow and slightly tedious process to scan all the items, but over time only the newer items would have to be scanned as the user comes to recognise their everyday items.


The inspiration was the Waitrose hand scanner that Waitrose Card holders can use to scan their produce as they go round the shop, hence saving a lot of time at the checkout. This system would probably have to be used with some sort of incentive scheme.

Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?

  • Young adults 18-21

Hurdles to success. Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful, which of these do you think that your Concept overcomes (tick all relevant boxes)?

  • Expense and Convenience
  • Lack of Knowledge

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