Piggyback on the Athletes!
Focus and maximize our effort by using the innate power and persuasion of student-athletes as our message 'prosyletizers', spreading the word and appeal of natural, healthy foods.
FOCUS YOUR TARGET:
Piggyback on the Athletes!
The power of the 'popular' kids defines the American child's school life. While the particular appeal of some kid Vs. another might sometimes feel arbitrary, in America, among both males and females, athletes enjoy a degree of social acceptance, respect and even worship rarely accorded those on the sidelines. This is your target. Here's why.
MAXIMIZE YOUR EFFORT:
By using these kids to educate others, you focus on those who have natural leadership and social skills and are already looked up to by their peers. Furthermore, athletes as a group have a built in incentive to eat healthier (even if they don't always do it) and coaches already formally and informally, discuss the basics of good nutrition and how it affects performance. So, the idea is to use these kids, these athletes, as 'billboards', as educators, as proselytizers and general PR vehicles for healthy food. Instead of spending huge amounts of money trying to do a blanket education/enlightenment program, use them in the same way that the anti-drug and alcohol programs do.
RADIATING SPHERE OF INFLUENCE
Through school managed programs, athletes would be taught more about the importance and use of fresh foods -- the difference between processed and real, seasonal choices, simple recipes, balanced nutrition etc. -- and then they, in turn would meet with larger groups of younger kids within their school or at local schools. Older athletes would talk to younger kids as they are even more revered. At the high school level the program could engage college or even pro athletes as role models and healthy food mentors.
Athletes would follow a template program of games, exercises and workshops . (Many of the ideas in the other concepts could be incorporated as part of the program here). Kids would 'graduate' from the program each year and receive awards and a final (natural, healthy) banquet would mark the end of the year just as in sports. Each year students would progress to a higher level program.
As incentive to the athletes, schools would give those who participate, special credit and acknowledgement that will appear on their school transcript.
Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?
Pre-school (Tots) 2-4
Elementary (Kids) 5-10
Middle school (Tweens) 11-13
High school (Teens) 14 -18
Young adults 18-21
Hurdles to success. Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful, which of these do you think that your Concept overcomes (tick all relevant boxes)?
Expense and Convenience
Lack of Knowledge