Parents usually say they are busy and not always have time to make home cook meals at night and prepare good lunch boxes for their children. There could be a market for nutritionally-sound lunch-boxes, delivered fresh daily.
Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?
Pre-school (Tots) 2-4
Elementary (Kids) 5-10
Hurdles to success. Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful, which of these do you think that your Concept overcomes (tick all relevant boxes)?