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Fresh Trucks

Ice cream truck disguise selling fresh fruits desserts instead of ice cream. Or healthier option of ice cream (i.e. sorbets)

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Written by DeletedUser

It's simple. The concept of the ice cream truck is ingrained in our way of life, we hear the tunes and images of ice cream, various shapes and sizes appear in our mind. Well if we just change the ice cream truck concept into a fresh fruit truck concept, then we would be bringing healthy dessert options to parents and kids all over the world. Along with each sell, we could give a little 1-2 sentence of info about where the fruits come from. Show them that desserts really can be tasty and healthy.

Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?

  • Pre-school (Tots) 2-4
  • Elementary (Kids) 5-10
  • Middle school (Tweens) 11-13
  • High school (Teens) 14 -18
  • Young adults 18-21

Hurdles to success. Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful, which of these do you think that your Concept overcomes (tick all relevant boxes)?

  • Expense and Convenience
  • Lack of Knowledge

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I think this is a good idea because it is an easy way to get children to know new fresh flavours. The step from fastfood to a scoop of frozen rasberry is a big one!