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Fresh Fruit and Vegetable Tattoos and Markers

Tattoos and markers will help encourage young children to eat more fresh foods in two ways: 1) EDUCATE PARENTS. Markers will indicate healthy food pairings and recipe suggestions (cucumbers and yogurt, carrots and hummus, tomatoes and cheese, etc). 2) EXCITE CHILDREN. Once parents have more knowledge and ideas as to what healthy snacks may be, they can buy tattoos so their children can customize their fresh foods making them more fun to eat.

Photo of DeletedUser
14 23

Written by DeletedUser

Food markers and tattoos will inspire parents to create recipes using fresh foods. Recipe and snack ideas can be "written" on fresh foods with as part of a 'Jamie Oliver Food Revolution Program'. This makes the markers part of an overall program not just a stand alone gimmick. The tattoos (branded or unbranded) then serve to entice children to eat more of the fruits and veggies their parents are now purchasing. The tattoos can be sold separately or can come already applied on the fresh foods by corporate sponsors. Corporate sponsors may be encouraged to donate some proceeds from the sales toward nonprofits and farms that are driving the healthy food movement forward.

Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?

  • Pre-school (Tots) 2-4
  • Elementary (Kids) 5-10
  • Middle school (Tweens) 11-13

Hurdles to success. Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful, which of these do you think that your Concept overcomes (tick all relevant boxes)?

  • Peer Pressure
  • Lack of Knowledge

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Photo of Fei Xin

I love this idea. Tattoos and markers on fresh fruit and vegetable is interesting to teach children eat fresh food. In addition, it can be more attractive children's attention to choose fresh fruit and vegetable, and develop their creativity. Therefore, the children will fell funny to eat, and enjoy eating fresh fruit and vegetable. I am looking forward to know more informations about that.

Photo of Matt Currie

This is great! Simple yet powerful, and taps into children's creative side.

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DeletedUser

I do like that the idea is really simple, cost-efficient, and most importantly achievable. There are many ways this could play out as well.

We need to consider:

1) How will we create the tattoos?
We will need to do some vendor research to see how this can be done. I can't imagine this would be terribly difficult, we already see some forms of 'tattoos' on eggs, and edible ink has been around for decades. I'd love to make it a sustainable ink...maybe even flavored? What if a batch of grapes had mini-smiley face tattoos that tasted like apples? WAY FUN! This might challenge a child's palate, but I think foster conversations with children (What is that, a grape? But it also tastes like what other fruit? Apples!).

2) Will we begin branded or unbranded? To Brent, Mike, and Demian's points, I know brands carry a lot of weight. But I wouldn't want businesses to charge extra for branded fruits just to give them increased profits. We'd certainly need to work on a go to market strategy for this.

3) Will fresh foods come w/ tattoos or will tattoos and markers be sold separately...or free? I envision this could go either way, depending on partnerships with supermarkets (to Mike's point), and partnerships we get (not expecting Prada anytime soon Brent...sorry!), plus also the cost.

4) How will this help encourage more healthy eating? As a stand alone concept, tattoos and markers will certainly encourage fun interactions and therefore positive associations with fresh food for children. But on a deeper level, tattoos would be part of a larger program, a bigger idea. I recall "tazo tops collectibles" in chip bags in the 90's. And I've seen some incredible ideas surrounding games in the other concepts.....would there be a 'collect them all 'component? Will it be a "Healthy Foods program on the Jamie Oliver site" - especially for the adults who are trying to find easy ways to incorporate fresh foods into their lives?

The feedback is great guys. Thanks!

Photo of Demian Repucci

I like this idea very much in that it potentially fosters kid's interaction with good fruits and vegetables. I think, though, that the 'branded' stickers and tattoos will be the more compelling for kids and the ones they gravitate towards. Very similar to my 'Branded Vegetables' concept in that the foundational notion is that brands and branded characters have a very large amount of persuasive power to kids. Good work!

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DeletedUser

I think this is a great idea. I kind of like the idea of unbranded and branded "tattoos". I kind of think that you could make the branded tattoos to tie in with all type of fruit and vegetables to drive people to purchase healthy snacks (like you did with the peanut butter and cucumber). But would it be possible to actually sell the branded tattoos and donate the proceeds to the charity. You could almost position it so that if a supermarket is not branding or tattooing their fruit and vegetables that it is almost a crime, and it shows that a supermarket doesn't really support healthy eating if they don't brand their fruit and vegetables. It is an easy way for supermarkets to move beyond their rhetoric that we to frequently see.

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DeletedUser

Just wait until you can buy your prada apples @ waitrose. Joking aside - it's a very simple but fantastic idea and I bet it would motivate kids to atleast entertain the notion that fruit / veg is more than just healthy.

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DeletedUser

This is great feedback - thanks! I like the idea of making fresh foods fun and approachable. I also hope to make it educational and inspirational for parents themselves. Again, children are heavily influenced by their parents so I'd like to have adult labels that say literally "Mom, "Dad", "Grandma". Then kids can have the fun tats!

Another thought is to make the tats "ink" out of some sort of organic edible source...so that its not a chemical-based ink, but even using chlorophyll and plant science.

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DeletedUser

Love this! This takes the "here comes the airplane" trick to a whole other level. Parents should stop yelling at their kids for playing with their food and enforce it to act as positive reinforcement for eating their fruits and vegetables.

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DeletedUser

Even I'll use this... and I'm in my mid-20's!

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DeletedUser

nice! Kids would use them for sure

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DeletedUser

I could so see these ending up in lunch boxes... and having kids running home asking their moms to tattoo their apples too!

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DeletedUser

Thanks for the comment. I like adding toothpicks as chisels - forming food into scultures even.

I like the fact that the pens/tats could be branded. Kids might eat Dora the Explorer banana, for example.

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DeletedUser

Now that is out-of-the-box thinking! Kids love to play with food -- what about allowing them to make creations out of food with toothpicks, that they can then devour later?