Celeb Fed (Celebrity endorsement concept)
Kids are impressionable, but they are not always impressed by ideas presented by those closest to them (family, teachers, other authority figures). How about the concept of delivering messages of health through child icons like iCarly, Sponge Bob, Dora, Drew Brees and other "big names" in sports, cartoons, reality TV etc.?
This is a basic mass marketing campaign- Round up a core group of the most popular and most influential who believe in and will support the challenge. Use some of the inspirational ideas provided by other challenge members to use in a mass marketing campaign to blanket cafeterias with posters and ad clips between cartoons :-) This approach can work with all age groups, just pick an age appropriate celeb to endorse the message of health. Of course it's good to see how much time and money one can get donated for such an expensive endeavor!
Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?
Hurdles to success. Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful, which of these do you think that your Concept overcomes (tick all relevant boxes)?