Meet the kids halfway. Give them something healthy in a non-healthy context.
Similar to Burger King's 'Apple Fries' and the carrot farmers' campaign to package baby carrots like junk food, give kids something healthy with just an ounce of unhealthy. After all, eating a little bit of bad stuff isn't a bad thing, it's just a matter of moderation and balancing it with something healthy. BBQ-flavored broccoli. Ketchup apples. Pizza-flavored lettuce. It's not being crazy or extreme, it's just giving kids something good for them in the context of things they think taste good. If nothing else, they'll experiment and maybe even fall back on 'original' as being their favorite flavor. It's the same philosophy as the potato chip aisle – potato-chip makers know that one flavor isn't enough, so they make a bunch of corn-based chips with different flavors. It gives kids variety and something interesting to bite their teeth into.
Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?
Elementary (Kids) 5-10
Middle school (Tweens) 11-13
High school (Teens) 14 -18
Young adults 18-21
Hurdles to success. Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful, which of these do you think that your Concept overcomes (tick all relevant boxes)?