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100 Chews, the soundtrack

How do we get children to savor their food with 100 chews? Add a soundtrack, of course.

Photo of DeletedUser
2 10

Written by DeletedUser

This idea builds off the "Chew it Forever" competition by Milo Tesselaar, to encourage children to chew their foods down to their essense, via competition. This coincept addresses the follow-up question of: What's the experience, how are we encouraging this long-term chewing, at the competitiion or elsewhere?


Through song, of course. There's nothing my kids like better than a catchy rhyme that they can master and repeat (and repeat and repeat). Let's write a bunch of rhymes, timed to one hundred chews, set them to music, and let the kids do the rest.


If I can still remember "two all beef patties special sauce lettuce cheese pickles...." after all these years, we can sure write some virally catchy chew-tunes.


And then of course we post videos on youtube, of kids singing these songs with their mouths full!

Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?

  • Pre-school (Tots) 2-4
  • Elementary (Kids) 5-10
  • Middle school (Tweens) 11-13

Hurdles to success. Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful, which of these do you think that your Concept overcomes (tick all relevant boxes)?

  • Peer Pressure
  • Lack of Knowledge

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Photo of An Old Friend

Creative way of bringing sound into the process. "A Soundtrack of Your Eating Habits". Notice how different foods have different textures, and different sound when you chew them? I think this concept could be interesting. "Here's what an apple sounds like when you chew it...", "This doesn't sound so good..." - something along those lines.