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"Honest Ingredients Inside" badge

Brand a badge that lets consumers know there are 'honest ingredients' inside (similar to the real dairy badge).

Photo of DeletedUser
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Written by DeletedUser

Experts would set the standards of what qualifies for usage of the badge (for example, products without preservatives/colorants, containing whole grains, real fruit, etc). This would allow parents and kids to have a shortcut to understanding what's good when shopping at the grocery store.

Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?

  • Elementary (Kids) 5-10
  • Middle school (Tweens) 11-13
  • High school (Teens) 14 -18
  • Young adults 18-21

Hurdles to success. Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful, which of these do you think that your Concept overcomes (tick all relevant boxes)?

  • Expense and Convenience
  • Lack of Knowledge

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DeletedUser

I love this idea because it's so simple and feasible, and I like the word "honest". Things like this are increasingly influencing people's purchases right at the time when they are making their decisions, and if it's designed in such a way as to appeal specifically to kids, I think it could really have an impact.