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Promoting Health Food Like Junk Food (funded by stakeholder coalition)

Carrot Producers have invested $25 million in launching a multi-faceted campaign to promote baby carrots vs junk food including convenient packaging, vending machines, scarrots (for Halloween), a video game, social media, & tv ads. Check out the attached videos & website: http://www.babycarrots.com/

Photo of Vincent Cheng
10 24

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Although not really my cup of tea, an example of what various healthy food stakeholders can do when they bundle their resources together to promote healthy food.


Note: probably should be in inspiration, but that's already closed. Thought this was still worth sharing, so posted to the concepting stage.

Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?

  • Pre-school (Tots) 2-4
  • Elementary (Kids) 5-10
  • Middle school (Tweens) 11-13
  • High school (Teens) 14 -18
  • Young adults 18-21

Hurdles to success. Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful, which of these do you think that your Concept overcomes (tick all relevant boxes)?

  • Expense and Convenience
  • Peer Pressure
  • Lack of Knowledge

Evaluation results

7 evaluations so far

1. Food Knowledge - To what extent is this concept teaching people about food knowledge?

It's teaching people a great deal about food knowledge - 25%

It's teaching people a moderate deal about food knowledge - 0%

It's teaching people a little about food knowledge - 75%

It's not focused on food knowledge - 0%

2. Cooking - Is this concept focused on getting people to cook?

It's all about getting people to cook - 12.5%

It's moderately about getting people to cook - 0%

It's getting people to cook a little - 37.5%

It's not focused on cooking at all - 50%

3. Originality - How original is this idea?

This idea is extremely original - 37.5%

This idea is somewhat original - 50%

This idea has some originality about it - 12.5%

I have seen this idea before - 0%

4. Scalability - How scalable is this idea across communities and geographies?

This idea can be scaled across many communities and places - 50%

This idea can be scaled but needs some work - 37.5%

This idea will take a fair bit of work to scale - 12.5%

This idea cannot scale at all - 0%

10 comments

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DeletedUser

Showing kids why and how fruits and vegetables. Examples of beautiful healthy foods make you stronger, taller, and smarter. More specifically how carrots are good for your eyes. Perhaps examples of winning a race or a sports game or doing well on a test. My little sisters would not touch a vegetable. I told them that carrots would make their eyes bright and avocado would make their hair shiny. I told them that these beautiful foods would make them smarter and beautiful. They're perspective completed shifted and now they beg for vegetables because they feel/hope they will be rewarded with the positive effects. Perhaps using kid celebrities like Selena Gomez or Dora the Explorer as mediums for communication.

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DeletedUser

Why and how fruits and vegetables are beneficial*

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