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EAT. Educate All the Time.

An integrated approach to reconfiguring our attitudes towards nutrition at school and at home, all year round.

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9 40

Written by DeletedUser

Educate All the Time is a set of ideas that aims to fundamentally reprogramme our perceptions of fresh food as a genuine positive benefit to our lives. Each idea builds upon the next to form an ‘ecosystem’ of ideas that inform our choices, hopefully without consciously thinking about it.

An integrated approach to Jamie Oliver’s OpenIDEO challenge illustrates that combining several ideas together within a consolidated framework leads to an exponentially magnified effect over acting upon ideas in isolation. Many, if not all of these ideas that have been presented or re-presented have little to no monetary cost, and are relatively easy to implement. - Download the PDF to view all 20 odd ideas!

Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?

  • Elementary (Kids) 5-10
  • Middle school (Tweens) 11-13

Hurdles to success. Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful, which of these do you think that your Concept overcomes (tick all relevant boxes)?

  • Expense and Convenience
  • Lack of Knowledge

Evaluation results

9 evaluations so far

1. Food Knowledge - To what extent is this concept teaching people about food knowledge?

It's teaching people a great deal about food knowledge - 44.4%

It's teaching people a moderate deal about food knowledge - 55.6%

It's teaching people a little about food knowledge - 0%

It's not focused on food knowledge - 0%

2. Cooking - Is this concept focused on getting people to cook?

It's all about getting people to cook - 11.1%

It's moderately about getting people to cook - 88.9%

It's getting people to cook a little - 0%

It's not focused on cooking at all - 0%

3. Originality - How original is this idea?

This idea is extremely original - 11.1%

This idea is somewhat original - 22.2%

This idea has some originality about it - 33.3%

I have seen this idea before - 33.3%

4. Scalability - How scalable is this idea across communities and geographies?

This idea can be scaled across many communities and places - 33.3%

This idea can be scaled but needs some work - 33.3%

This idea will take a fair bit of work to scale - 33.3%

This idea cannot scale at all - 0%


Join the conversation:

Photo of Chandra Shekhar

Photo of Demian Repucci

Great stuff!
You put a lot of work into this which I appreciate very much.
And I couldn't help but recognize the image on page 23! :)
Your concept is what I think is great about OpenIDEO. It naturally allows designers and ideas to build on one another and branch out and expand and create solution possibilities and opportunities where there didn't seem to be any before. You are correct in that a holistic approach is to be the goal if we are going to cause real, lasting change in kid's attitudes and choices in terms of healthy foods and lifestyles. Thanks for putting that together!

Photo of Will Rice

This is a more cleverly branded version of the same idea i had. I think that slight tweaks in the actual subject matter of our many school courses could teach our kids about food instead of other more hypothetical examples (envision all math word problems being about farming, cooking, or nutrition...envision a chemistry and biology class that teaches you about components of food and checmicals on nutrition labels.)

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Really like the simplicity and clarity of your PDF, thumbs up from me!

Photo of Meena Kadri

Great stuff – comprehensive and compelling.

Photo of Dan Tran

I really appreciate you taking the time and effort to collect these ideas and present them within a framework having an order of magnitude. In particular, your slides on "understanding time" and "starting early" with pregnant mothers were very strong and really set the tone. You also make a really strong point about getting beyond the "fighting fire with fire" approach however several of your slides still cling to this approach. this is a great concept w/ great presentation.

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Hi Rob,

Thank you for your feedback, you really hit the nail right on the head. I was hoping that many of the ideas that other people have come up with would find a place somewhere within the framework of EAT and hopefully would be used to then bring to their own school programmes anyway.

When I was considering my submission I was looking at Vegetable Circus and loads of the other amazing ideas that have been thrown up so far. The general thrust is that some ideas are very specific, some cover several areas (Vegetable Circus included) - for maximum impact many of the ideas here need a framework that will need developing that encompasses many of these ideas to the point where it's a continuous process throughout the year.

My friend Alastair mailed me last night and he had this to say:

"A lot of the stuff around creating behaviour change through 'awareness' campaigns is verging on useless, because we're competing in a field alongside brands with big advertising budgets and big street traction - so those things always appeal more to adults than children. The most interesting core element of the 'Educate all the time' concept is actually stepping away from those things towards the choice architecture / ambient conditions stuff - in other words, getting into everyday culture in ways advertising can't, so its the "good" food ethic (I use that word with a heavy sense of suspended judgement!) is always the most clear and tangible in any given room."

I agree to a point; but what a lot of the ideas here allude to is a 'fight fire with fire' approach. The snack and beverage industries have millions to spend in branding and awareness campaigns, all of which are designed to influence our behaviour to make sure we buy their products. We must do the same to promote healthier eating, but do so in such a way so it becomes entrenched in our very psyche. Thankfully, designing choice as illustrated by the authors of Nudge, can have a tangible effect as seen in Redesign the Cafe, and some of the other ideas presented in EAT. In addition, schools, particularly primary schools, represent one of the last bastions of institutions that are relatively free from advertisement, and therefore the place to engage with young minds.

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Love this!

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I like how this idea syncs with the Vegetable Circus; your concept covers a lot of ground, but still needs a method of implementation. Here's how I see our concepts overlapping, as they do for 17 of the 21 points you bring:

1) Understanding Time: Vegetable Circus stage shows can occur in the school, during the school day; our after-school programs bring the education to the kids. That education will include the training to make the kids capable of following through themselves the rest of the year.

2) Educate Parents: Supplementary take-home materials will focus on including the parents in the process, so they can make sure their kids cook at home, help with shopping, and play safely.

3) Start Early: This program is aimed at elementary-aged children (5-10), the earliest ages that we can effectively target.

4) Re-Educate Dinner Staff: Not currently covered, but possible.

5) Good Food is Convenient: A message promoted and explained by all of our programs.

6) Theme It: The Vegetable Circus is a theme itself; the after-school programs could use cultural themes for both food and play education.

7) Cross-Curriculum: We cross movement arts training with food education, plus some social & mental skills along the way.

8) Re-design the Cafe: Not currently covered, but possible.

9) Join a Club: We'd be creating clubs in the form of after-school programs. There is a focus on trying new things in our programs, which should also set up kids to try and join new clubs later in life.

10) Update Parents (I): Take-home materials for parents to supplement the initial stage show experience, and then internet-based updates for parents kids in after-school programs could be a good idea as well.

11) Make Food Fun: Vegetable Circus shows exist to demonstrate this exact point!

12) Apply the Law of the Few: Consider that our initial stage show is designed to have performers which children consider cool and popular use their knowledge and skills to subtly convince children to take charge of their own health.

13) Tell Kids How Much They Love Broccoli: Our programs focus on using methods that work more genuinely than "triggering false memories", but we certainly tell kids how much we love healthy foods and talk to them about retrying foods.

14) Involve Parents in Pricing: Not sure how we'd include this.

15) Work with Role Models: Exactly why we're using talented performers to deliver these messages, on stage and after-school.

16) Join Communities: See "9) Join a Club"

17) Update Parents (II): Final performances have been a part of the after-school programming, where they can demonstrate what they've learned or created to their family and community.

18) Come Dine with Us (I): Yes, we should have kids cooking; this ought to become part of the after-school programs. And this is one of those places where Jamie's help in particular would be golden.

19) Come Dine with Us (II): I'm not sure how this would be implemented.

20) Positive Association: This does work; we love seeing how kids react to free fruit! And our whole program uses this technique by demonstrating the benefits of healthy lifestyles in a fun and exciting manner.

21) Advertise in Public Places: The Vegetable Circus is a living, breathing advertisement; once the programs have some degree of popularity, we could unite the right allies to promote healthy eating as proposed.