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"My Small Farm" - DIY kit for kids

A kit for kids that contains everything that is needed to start a small farm of edibles at home, even in an urban environment, even in a small space.

Photo of DeletedUser
7 25

Written by DeletedUser

A kit that has everything that a kid needs to make a small farm anywhere, even in an urban environment, on a terrace or a balcony:
a) one or more square pots
b) soil
c) seeds & comprehensive instructions in the form of a comic strip
(seeds could be anything that could be grown in a small space: spinach, beetroot, radish, lettuce, cress, cherry tomatoes, potatoes, herbs etc)


There will be 2 product types:
1. full sets to begin with (pots+soil+seeds+instructions)
2. individual extra materials (bigger pots or bags of soil or seeds with their instructions)


Who can enter this market?
- companies that already sell seeds can develop their kits and enter the market by positioning themselves in toy stores
- governmental or non-profit organisations can develop and donate kits to schools


What is important is an appealing communication through packaging, instructions and stating the benefits of home-grown vegetables.

Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?

  • Elementary (Kids) 5-10
  • Middle school (Tweens) 11-13

Evaluation results

7 evaluations so far

1. Food Knowledge - To what extent is this concept teaching people about food knowledge?

It's teaching people a great deal about food knowledge - 42.9%

It's teaching people a moderate deal about food knowledge - 42.9%

It's teaching people a little about food knowledge - 14.3%

It's not focused on food knowledge - 0%

2. Cooking - Is this concept focused on getting people to cook?

It's all about getting people to cook - 14.3%

It's moderately about getting people to cook - 28.6%

It's getting people to cook a little - 42.9%

It's not focused on cooking at all - 14.3%

3. Originality - How original is this idea?

This idea is extremely original - 0%

This idea is somewhat original - 42.9%

This idea has some originality about it - 28.6%

I have seen this idea before - 28.6%

4. Scalability - How scalable is this idea across communities and geographies?

This idea can be scaled across many communities and places - 42.9%

This idea can be scaled but needs some work - 57.1%

This idea will take a fair bit of work to scale - 0%

This idea cannot scale at all - 0%

7 comments

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Photo of Chandra Shekhar

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Photo of Demian Repucci

Good stuff Yorgos! I especially like the idea of using the same visual language that toy companies use to promote and sell their products. Maybe characters could even be developed that are found in the instruction book 'comic strips' and then also found online in 'helpful tips' videos on the 'Farm Kit' website. Anything to keep the kid's interest over the length of the growing cycle. The characters could also be an avenue by which more healthy eating tips and info are presented to the kids. Great possibilities here. Thanks!

Photo of An Old Friend

This sounds really exciting. We can include plants that are edible, so they can actually eat it if they want, unlike play food of the plastic kind. I can imagine kids giving it a lot of TLC , it will also be fun for them to see it grow. Perhaps we can include plants that are easy to grow, fast to grow (so they can see the final product within weeks), fun to watch as they grow, fun to eat, etc. You're right, communication of the product through packaging, how-to's, and highlights of the benefits, in the eyes of kids and parents, will be key.

Photo of DeletedUser

DeletedUser

@Lorace
Thank you, I am not aware of those kits. What you say is very important: One needs to find a way (through packaging and communication) to make those kits relative for children

@Kyle
Thank you!

@Daylin
Thanks for adding this! I checked www.earthbox.com. What could be done is to repackage the kits and add engaging instructions with pictures and colors exactly the same way a toy industry would do. Growing your own edibles should become more fun & educational.

Photo of DeletedUser

DeletedUser

This reminds me of the EarthBox Kids program in Alberta http://gfsa.wordpress.com/2010/06/29/earthbox-kids-in-fort-vermilion/

Photo of DeletedUser

DeletedUser

Great idea, and great illustration!

Photo of An Old Friend

Very cute idea! There are some kits out there on the market in the garden section, but none that I've seen catered to children. This is just like having your own little ant farm or sea monkey kingdom that I use to have as a child.