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576 contributions
180 ideas
180 final ideas
40 final ideas
Announced!

Evaluate Shortlist

In this final phase we evaluated the shortlist of 40 concepts that made it through the initial Evaluation Phase. We took the 20 concepts that received the most applause and 20 picked by Jamie and IDEO.

40 contributions

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Contribution list

Create a student run farmer's market within high schools. This can be organized as part of a economics club or perhaps a completely separate club. The idea is that a set of students (led by a teacher/sponsor) will be responsible for creating a farmer's market (on school property during the school week and potentially off school property on weekends). Students will be responsible for:

- Sourcing produce from local farmers
- Learning about each product they sell 
- Selling fresh produce at their schools "Farmer's Market"

Create a student run farmer's market within high schools. This can be organized as part of a economics club or perhaps a completely separate club. The idea is that a set of students (led by a teacher/sponsor) will be responsible for creating a farmer's market (on school property during the school week and potentially off school property on weekends). Students will be responsible for: - Sourcing produce from local farmers - Learning about each product they sell - Selling fresh produce at their schools "Farmer's Market"

Photo of mark newcomer
18 75

16 evaluations so far
Get social influence inside the house with 'Taste and rate'. Every time you taste new (healthy) food as a child you can add it at your 'taste collection' and indicate if you liked it. The more you collect and the more you like, the more points you get. With a certain amount of points they can get a free mysterious product at the supermarket. The height of ranking and amount of free mysterious products, will be compared with friends and stimulate to eat more varied, healthy and to taste more.

Get social influence inside the house with 'Taste and rate'. Every time you taste new (healthy) food as a child you can add it at your 'taste collection' and indicate if you liked it. The more you collect and the more you like, the more points you get. With a certain amount of points they can get a free mysterious product at the supermarket. The height of ranking and amount of free mysterious products, will be compared with friends and stimulate to eat more varied, healthy and to taste more.

Photo of julie Louwman
13 64

18 evaluations so far
 The creation and cultivation of the baseball diamond, the football field, basketball court and track & field arena were all essential in the development and massive proliferation of their respective sports, industries, economies and cultures.  Today they are dominant in our public landscape both physically and culturally...By creating a similar standard paradigm for agriculture+ horticulture within public space and schools in America we address Jamie Oliver’s challenge by integrating children’s physical, intellectual, and nutritional education on this new “playing field”; by laying the grounds for a universal proliferation similar to mainstream sports; and most importantly –concurrently restoring the lost links between what goes into food, where it comes from, and the children we feed.

The creation and cultivation of the baseball diamond, the football field, basketball court and track & field arena were all essential in the development and massive proliferation of their respective sports, industries, economies and cultures. Today they are dominant in our public landscape both physically and culturally...By creating a similar standard paradigm for agriculture+ horticulture within public space and schools in America we address Jamie Oliver’s challenge by integrating children’s physical, intellectual, and nutritional education on this new “playing field”; by laying the grounds for a universal proliferation similar to mainstream sports; and most importantly –concurrently restoring the lost links between what goes into food, where it comes from, and the children we feed.

Photo of Dan Tran
10 26

15 evaluations so far
Straight to the point campaign linking the emotions felt towards smoking to eating unhealthy food.

Straight to the point campaign linking the emotions felt towards smoking to eating unhealthy food.

Photo of Alex Ward
10 23

14 evaluations so far
We all know:  School food service sucks. Kids don't get enough time outside. Families  don't cook. Basic kitchen AND farming skills are being lost in a single generation.  A problem? Yes. But not one without a beautifully integrated solution: Seed to Tray Education. In plain English: put kids in charge of their own school lunch!

We all know: School food service sucks. Kids don't get enough time outside. Families don't cook. Basic kitchen AND farming skills are being lost in a single generation. A problem? Yes. But not one without a beautifully integrated solution: Seed to Tray Education. In plain English: put kids in charge of their own school lunch!

Photo of Liz Snyder
14 48

16 evaluations so far
An app centered on the life of a virtual character that needs to eat healthier, in order play better. Kids (and their parents) will help the character make the correct food choices, whilst learning to understand and engage with the benefits of fresh food.

The idea is to have the character living an ongoing life that involves selecting the fresh foods at meal time, preparing it, eating and playing games. The aim is to select the correct food, by developing an understanding of their nutritional benefits that will help the character compete better in playing the next round of games.

An app centered on the life of a virtual character that needs to eat healthier, in order play better. Kids (and their parents) will help the character make the correct food choices, whilst learning to understand and engage with the benefits of fresh food. The idea is to have the character living an ongoing life that involves selecting the fresh foods at meal time, preparing it, eating and playing games. The aim is to select the correct food, by developing an understanding of their nutritional benefits that will help the character compete better in playing the next round of games.

Photo of Pete
8 39

14 evaluations so far
Carrot Producers have invested $25 million in launching a multi-faceted campaign to promote baby carrots vs junk food including convenient packaging, vending machines, scarrots (for Halloween), a video game, social media, & tv ads. Check out the attached videos & website: http://www.babycarrots.com/
Carrot Producers have invested $25 million in launching a multi-faceted campaign to promote baby carrots vs junk food including convenient packaging, vending machines, scarrots (for Halloween), a video game, social media, & tv ads. Check out the attached videos & website: http://www.babycarrots.com/

Carrot Producers have invested $25 million in launching a multi-faceted campaign to promote baby carrots vs junk food including convenient packaging, vending machines, scarrots (for Halloween), a video game, social media, & tv ads. Check out the attached videos & website: http://www.babycarrots.com/

Photo of Vincent Cheng
10 24

14 evaluations so far
Using the Aggregate Nutrient Density Index (ANDI scores), that Dr. Joel Fuhrman developed to score foods for nutritional quality as the game scoring system, hold a contest where kids can create their own yummiest recipes with the highest nutritional rating, in several different categories.  Winning recipes are scored on nutritional quality primarily, but with bonus points for yumminess, as judged by a panel of kids from all over the world.

Using the Aggregate Nutrient Density Index (ANDI scores), that Dr. Joel Fuhrman developed to score foods for nutritional quality as the game scoring system, hold a contest where kids can create their own yummiest recipes with the highest nutritional rating, in several different categories. Winning recipes are scored on nutritional quality primarily, but with bonus points for yumminess, as judged by a panel of kids from all over the world.

Photo of Turil Cronburg
5 10

11 evaluations so far
Tattoos and markers will help encourage young children to eat more fresh foods in two ways:

1) EDUCATE PARENTS. Markers will indicate healthy food pairings and recipe suggestions (cucumbers and yogurt, carrots and hummus, tomatoes and cheese, etc). 

2) EXCITE CHILDREN. Once parents have more knowledge and ideas as to what healthy snacks may be, they can buy tattoos so their children can customize their fresh foods making them more fun to eat.

Tattoos and markers will help encourage young children to eat more fresh foods in two ways: 1) EDUCATE PARENTS. Markers will indicate healthy food pairings and recipe suggestions (cucumbers and yogurt, carrots and hummus, tomatoes and cheese, etc). 2) EXCITE CHILDREN. Once parents have more knowledge and ideas as to what healthy snacks may be, they can buy tattoos so their children can customize their fresh foods making them more fun to eat.

Photo of Jazmin Correa
13 23

14 evaluations so far
10 times is how many times a new food must be tried before you really know whether you  like it or not.  Help children get past the "peas are yucky" stage by hosting a taste test of different recipes during lunch.  Provide incentives for tasting to kids like one entry into a drawing for each food tasted.  Provide recipe cards for kids to take home with coupons for some of the ingredients attached. Work with local growers to bring in seasonal vegetables.

10 times is how many times a new food must be tried before you really know whether you like it or not. Help children get past the "peas are yucky" stage by hosting a taste test of different recipes during lunch. Provide incentives for tasting to kids like one entry into a drawing for each food tasted. Provide recipe cards for kids to take home with coupons for some of the ingredients attached. Work with local growers to bring in seasonal vegetables.

Photo of Kenneth Baker
5 54

9 evaluations so far
If farmer's markets selling fresh fruits and vegetables played by the same rules as fast food restaurants - convenient, fast, heavily branded, heavily advertised and visually fun - kids might be drawn to them and more interested in eating there.

If farmer's markets selling fresh fruits and vegetables played by the same rules as fast food restaurants - convenient, fast, heavily branded, heavily advertised and visually fun - kids might be drawn to them and more interested in eating there.

Photo of Demian Repucci
7 28

12 evaluations so far
This idea would require participating growers/distributors to include a serial number on their produce that allows kids+parents to track where it came from. Picking a fruit or vegetable turns into an adventure that takes them on a journey around the world, helps them learn about where food comes from, how it's grown, and realize the simple beauty and humanity behind fresh food. 
Most people have forgotten about the natural appeal of fruits and vegetables. Kids are growing up not knowing what an apple tree looks like or that potatoes grow underneath the earth.  The purpose of this idea is to change that by getting them engaged and interested in the origins of their food in a fun and dynamic way.

This idea would require participating growers/distributors to include a serial number on their produce that allows kids+parents to track where it came from. Picking a fruit or vegetable turns into an adventure that takes them on a journey around the world, helps them learn about where food comes from, how it's grown, and realize the simple beauty and humanity behind fresh food. Most people have forgotten about the natural appeal of fruits and vegetables. Kids are growing up not knowing what an apple tree looks like or that potatoes grow underneath the earth. The purpose of this idea is to change that by getting them engaged and interested in the origins of their food in a fun and dynamic way.

Photo of gabriela freire
3 33

11 evaluations so far
A cooking set to kick-start kids and their engagement with food and cooking. Includes tools, recipes (to cook alone or with your parents), useful tips and tricks, as well as an individual id-access code to an online community of junior cooks.

A cooking set to kick-start kids and their engagement with food and cooking. Includes tools, recipes (to cook alone or with your parents), useful tips and tricks, as well as an individual id-access code to an online community of junior cooks.

Photo of axel unger
5 37

14 evaluations so far
Put recipe cards and cooking ideas next to the healthy food choices in the supermarket. This way people can be inspired or even be given the knowledge what to do with the raw ingredients.

Put recipe cards and cooking ideas next to the healthy food choices in the supermarket. This way people can be inspired or even be given the knowledge what to do with the raw ingredients.

Photo of axel unger
5 31

10 evaluations so far
In the same way that we digest our food better if we are mindful of it, touch it and smell it before we eat it, for children, cultivating their food as part of playtime raises in them the awareness of the food that they eat and of their health.
In Pillpa we promote education through motivation and full participation.

In the same way that we digest our food better if we are mindful of it, touch it and smell it before we eat it, for children, cultivating their food as part of playtime raises in them the awareness of the food that they eat and of their health. In Pillpa we promote education through motivation and full participation.

Photo of Marie Urioste
8 16

14 evaluations so far