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576 contributions
180 ideas
180 final ideas
40 final ideas
Announced!

Evaluate Shortlist

In this final phase we evaluated the shortlist of 40 concepts that made it through the initial Evaluation Phase. We took the 20 concepts that received the most applause and 20 picked by Jamie and IDEO.

40 contributions

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Contribution list

Create a student run farmer's market within high schools. This can be organized as part of a economics club or perhaps a completely separate club. The idea is that a set of students (led by a teacher/sponsor) will be responsible for creating a farmer

Create a student run farmer's market within high schools. This can be organized as part of a economics club or perhaps a completely separate club. The idea is that a set of students (led by a teacher/sponsor) will be responsible for creating a farmer

Photo of mark newcomer
18 75

16 evaluations so far
Get social influence inside the house with 'Taste and rate'. Every time you taste new (healthy) food as a child you can add it at your 'taste collection' and indicate if you liked it. The more you collect and the more you like, the more points you ge

Get social influence inside the house with 'Taste and rate'. Every time you taste new (healthy) food as a child you can add it at your 'taste collection' and indicate if you liked it. The more you collect and the more you like, the more points you ge

Photo of julie Louwman
13 64

18 evaluations so far
Straight to the point campaign linking the emotions felt towards smoking to eating unhealthy food.

Straight to the point campaign linking the emotions felt towards smoking to eating unhealthy food.

Photo of Alex Ward
10 23

14 evaluations so far
We all know:  School food service sucks. Kids don't get enough time outside. Families  don't cook. Basic kitchen AND farming skills are being lost in a single generation.  A problem? Yes. But not one without a beautifully integrated solution: Seed to

We all know: School food service sucks. Kids don't get enough time outside. Families don't cook. Basic kitchen AND farming skills are being lost in a single generation. A problem? Yes. But not one without a beautifully integrated solution: Seed to

Photo of Liz Snyder
14 48

16 evaluations so far
An app centered on the life of a virtual character that needs to eat healthier, in order play better. Kids (and their parents) will help the character make the correct food choices, whilst learning to understand and engage with the benefits of fresh

An app centered on the life of a virtual character that needs to eat healthier, in order play better. Kids (and their parents) will help the character make the correct food choices, whilst learning to understand and engage with the benefits of fresh

Photo of Pete
8 39

14 evaluations so far
Carrot Producers have invested $25 million in launching a multi-faceted campaign to promote baby carrots vs junk food including convenient packaging, vending machines, scarrots (for Halloween), a video game, social media, & tv ads. Check out the atta
Carrot Producers have invested $25 million in launching a multi-faceted campaign to promote baby carrots vs junk food including convenient packaging, vending machines, scarrots (for Halloween), a video game, social media, & tv ads. Check out the atta

Carrot Producers have invested $25 million in launching a multi-faceted campaign to promote baby carrots vs junk food including convenient packaging, vending machines, scarrots (for Halloween), a video game, social media, & tv ads. Check out the atta

Photo of Vincent Cheng
10 24

14 evaluations so far
Using the Aggregate Nutrient Density Index (ANDI scores), that Dr. Joel Fuhrman developed to score foods for nutritional quality as the game scoring system, hold a contest where kids can create their own yummiest recipes with the highest nutritional

Using the Aggregate Nutrient Density Index (ANDI scores), that Dr. Joel Fuhrman developed to score foods for nutritional quality as the game scoring system, hold a contest where kids can create their own yummiest recipes with the highest nutritional

Photo of Turil Cronburg
5 10

11 evaluations so far
Tattoos and markers will help encourage young children to eat more fresh foods in two ways:

1) EDUCATE PARENTS. Markers will indicate healthy food pairings and recipe suggestions (cucumbers and yogurt, carrots and hummus, tomatoes and cheese, etc)

Tattoos and markers will help encourage young children to eat more fresh foods in two ways: 1) EDUCATE PARENTS. Markers will indicate healthy food pairings and recipe suggestions (cucumbers and yogurt, carrots and hummus, tomatoes and cheese, etc)

Photo of Jazmin Correa
13 23

14 evaluations so far
10 times is how many times a new food must be tried before you really know whether you  like it or not.  Help children get past the "peas are yucky" stage by hosting a taste test of different recipes during lunch.  Provide incentives for tasting to k

10 times is how many times a new food must be tried before you really know whether you like it or not. Help children get past the "peas are yucky" stage by hosting a taste test of different recipes during lunch. Provide incentives for tasting to k

Photo of Kenneth Baker
5 55

9 evaluations so far
If farmer's markets selling fresh fruits and vegetables played by the same rules as fast food restaurants - convenient, fast, heavily branded, heavily advertised and visually fun - kids might be drawn to them and more interested in eating there.

If farmer's markets selling fresh fruits and vegetables played by the same rules as fast food restaurants - convenient, fast, heavily branded, heavily advertised and visually fun - kids might be drawn to them and more interested in eating there.

Photo of Demian Repucci
7 28

12 evaluations so far
A cooking set to kick-start kids and their engagement with food and cooking. Includes tools, recipes (to cook alone or with your parents), useful tips and tricks, as well as an individual id-access code to an online community of junior cooks.

A cooking set to kick-start kids and their engagement with food and cooking. Includes tools, recipes (to cook alone or with your parents), useful tips and tricks, as well as an individual id-access code to an online community of junior cooks.

Photo of axel unger
5 37

14 evaluations so far
Put recipe cards and cooking ideas next to the healthy food choices in the supermarket. This way people can be inspired or even be given the knowledge what to do with the raw ingredients.

Put recipe cards and cooking ideas next to the healthy food choices in the supermarket. This way people can be inspired or even be given the knowledge what to do with the raw ingredients.

Photo of axel unger
5 31

10 evaluations so far
In the same way that we digest our food better if we are mindful of it, touch it and smell it before we eat it, for children, cultivating their food as part of playtime raises in them the awareness of the food that they eat and of their health.
In P

In the same way that we digest our food better if we are mindful of it, touch it and smell it before we eat it, for children, cultivating their food as part of playtime raises in them the awareness of the food that they eat and of their health. In P

Photo of Marie Urioste
8 16

14 evaluations so far