OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign up, Login or Learn more

'Moo-vable Barn' City Farming Summer Program

Take a cue from the food-truck craze and create ‘Moo-vable Barn' Trucks. These barn trucks will not only service multi-lot urban farm projects for kids but will also draw attention and build interest in this fun program aimed at educating city kids about growing great vegetables and eating healthy food.

Photo of Demian Repucci
5 26

Written by

A Summer farming program for urban kids could promote itself and create brand awareness by utilizing a fleet of ‘Barn trucks’. Like the highly graphic food trucks that have been popping up in US cities, these ‘Moo-vable Barns’ could be a fun eye-catching way for kids to get excited about being involved with agriculture. Each truck could transport a teacher and a team of kids to the many urban farm plots growing in reclaimed vacant lots around the city. The barn trucks would be equipped with all the tools and supplies necessary for tending the farm plots as well as snacks, water and food for the kids. It could also have an RV-style bathroom. Everything the kids need for a day of mobile farming. The trucks could also serve as the program’s produce stand at the farmer’s market when it is time to sell their harvest. ‘Moo-vable Barn’ trucks could be a fun and very visible way for kids to become engaged in learning about all the delicious fruits and vegetables locally available to them.

Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?

  • Middle school (Tweens) 11-13
  • High school (Teens) 14 -18

Hurdles to success. Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful, which of these do you think that your Concept overcomes (tick all relevant boxes)?

  • Peer Pressure
  • Lack of Knowledge

5 comments

Join the conversation:

Comment
Photo of Demian

Stephen, Thanks very much for your kind comment! Great idea to incorporate Farmer's Market farmers into the program. Not only could they stop by some of the urban plots that the kids are tending and give lessons and helpful pointers on cultivation, but day-long field trips could be scheduled to take the kids in the program out to the country to visit the farmers on their farms. They could tour the operations and hear the farmers describe how they care for all of their produce. As you mentioned, connecting the kids to actual farmers is very important. When they see the care and effort that goes into cultivating their vegetables, I would bet that kids would better be able to see produce as valuable and treat it with more attention and respect. This would also be a great way for kids to draw a conceptual line from the food on their plate back to its source.
I think you are right in getting the kids to see and interact with young, hip farmers. Showing them someone that they could identify with and relate to would probably help to make the job of growing food for people more real to them and, therefore, more interesting.
Thanks again for the comment! I really appreciate it!

View all comments