Promoting Health Food Like Junk Food (funded by stakeholder coalition)
Carrot Producers have invested $25 million in launching a multi-faceted campaign to promote baby carrots vs junk food including convenient packaging, vending machines, scarrots (for Halloween), a video game, social media, & tv ads. Check out the attached videos & website: http://www.babycarrots.com/
Note: probably should be in inspiration, but that's already closed. Thought this was still worth sharing, so posted to the concepting stage.
Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?
- Pre-school (Tots) 2-4
- Elementary (Kids) 5-10
- Middle school (Tweens) 11-13
- High school (Teens) 14 -18
- Young adults 18-21
Hurdles to success. Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful, which of these do you think that your Concept overcomes (tick all relevant boxes)?
- Expense and Convenience
- Peer Pressure
- Lack of Knowledge
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