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Healthy Grocery Receipts Game/Rewards Program

After I checkout at supermarkets, I often scan the receipt totals to see how much I've saved vs. spent. It's becomes a game to maximize this %, and I've even had a friend call just to report a "high score". Imagine if grocery receipts included simple pie charts of the % (by weight) bought in each food group. If you’re within the advised range, you receive a discount on your next or current purchase. With loyalty cards, you can even track over time & provide additional rewards for say “4 weeks of health”.

Photo of Vincent Cheng
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For the shopper, balanced food choices become a fun, automatic game with visual feedback & rewards.

For the supermarket, it builds a reputation for health & affordability and gains authentic customer loyalty. Supermarkets already provide loyalty programs & coupons at checkout, track revenue by categories (like meat & produce) and promotions (sales, coupons), and some already display this information to customers on receipts (ex: This concept mainly requires connecting the already collected scanner data with proper visualization and rewards on already printed receipts.

Healthy food suppliers could also get involved by providing discounted products as rewards, which would be an opportunity for them to promote their products (i.e. a new organic yogurt flavor) to consumers that care about healthy eating

This concept could also tie nicely with the following concepts for a more integrated solution: Shopping Cart provokes healthier purchases (, Bento Box of Superpowers (, Zones on Plates (

Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?

  • Pre-school (Tots) 2-4
  • Elementary (Kids) 5-10
  • Middle school (Tweens) 11-13
  • High school (Teens) 14 -18
  • Young adults 18-21

Hurdles to success. Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful, which of these do you think that your Concept overcomes (tick all relevant boxes)?

  • Expense and Convenience
  • Lack of Knowledge


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Photo of Bill Pacheco

Great idea. Nice subtle reminder of the healthy choices. Might run into resistance with criteria from the food suppliers.

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