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Subsidized Grocery Meal Coupons

Create coupons that give a significant discount when purchasing foods for a complete, kid friendly, healthy meal. Fund through subsidy or tax rebate for company offering the coupon.

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Written by DeletedUser

Create coupons that give a significant discount when purchasing foods for a complete, kid friendly, healthy meal. Fund through subsidy or tax rebate for company offering the coupon.


This idea came from trying to figure out how to get beyond the constraints of school and into the home, without specifically targeting a particular socioeconomic class or regional population. The real point of choosing food happens at the grocery store, and if we have stores that offer meal coupons for pizza, soda and ice cream then we are not going to get through to families what a "meal" really is.


For example: Kraft puts out a coupon for Mac n cheese, tuna and fresh broccoli, the store price goes to pay for the tuna and broccoli and Kraft works out the balance through their subsidy agreement.


Supermarkets are another potential sponsor and they may be able to link together their sales effectively for this. The ad circular at the front of the store can be linked by meal and include recipes so that families can take them home when they are done shopping - thereby also reducing waste!


Some of the positives:
-It provides a financial incentive to families to purchase healthy foods.
-Businesses make money and it's money that is for a cause, helping their image.
-Funding can easily be tied through Supplemental Nutrition Assistance Program (aka food stamps) and my guess is that legislation might not even be needed. (in the US at least, likely in other countries also.)
-Can include a recipe with the coupon, tear apart so that the recipe goes home with the family.
-Easily expandable and modifiable.

Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?

  • Pre-school (Tots) 2-4
  • Elementary (Kids) 5-10
  • Middle school (Tweens) 11-13
  • High school (Teens) 14 -18
  • Young adults 18-21

Hurdles to success. Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful, which of these do you think that your Concept overcomes (tick all relevant boxes)?

  • Expense and Convenience
  • Lack of Knowledge

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DeletedUser

That's a good point Vincent! Supermarkets are another potential sponsor and they may be able to link together their sales effectively for this. The ad circular at the front of the store can be linked by meal and include recipes so that families can take them home when they are done shopping - thereby also reducing waste!

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