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Bento Box of Superpowers

Building on Chris’s “Zones on Plates” & Max’s follow-up, color coding is applied to lunchboxes & trays, encouraging kids to eat balanced meals and simplifying/nudging assembly (for the likely busy adult). The inside of the lunchbox lid mirrors the colored compartments, providing an always visible area that can use text & images to describe each food group & its benefits. I.E., the protein area could show examples like fish & tofu, while also showcasing Superman with the caption “to build strong muscles”.

Photo of Vincent Cheng
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Children could also take part in packing their own lunch with the color-code as a guide. For particularly time starved adults, you could even have supermarket/restaurant fresh food bars that are color-coded as well.

As a bonus, Collectible/Playable/Tradable Top Trump Food Cards (incorporating Chris's idea: /open/how-might-we-give-children-the-knowledge-to-eat-better/concepting/top-trumps-style-game-using-food-nutrition-data-/) could be available (in standalone packs, bought w/ food at supermarket, or printed online for free) for parents to insert into clear sleeves located on top of each inner lid area. Parents would insert particular cards associated with the actual new food in the lunch box that their kid has not eaten before. This "gift from mom/dad" keeps the engagement & learning level up for the kids, and makes them excited about trying new foods.

Image Attributions: Superman (, Chicken (, Fish (, Dinosaur (, Water(, Apple Trump Card (/open/how-might-we-give-children-the-knowledge-to-eat-better/concepting/top-trumps-style-game-using-food-nutrition-data-/), Vegetables/Fruit (

Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?

  • Pre-school (Tots) 2-4
  • Elementary (Kids) 5-10
  • Middle school (Tweens) 11-13
  • High school (Teens) 14 -18
  • Young adults 18-21

Hurdles to success. Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful, which of these do you think that your Concept overcomes (tick all relevant boxes)?

  • Expense and Convenience
  • Peer Pressure
  • Lack of Knowledge


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Photo of Vincent Cheng

Thanks for the feedback all. Demian, have uploaded an additional rough image for the "lean protein" section to illustrate my thoughts on using images to help with Enticing, Engaging, & Educating for Parents & Kids. If anyone has thoughts for what images/information should go on the box, please feel free to post here!

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