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"SUPER HERO" = "FRESH FOOD"

Projecting fresh food as "SUPERHERO"

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Written by DeletedUser

When I rewind my past and look into my child hood, I use to admire and listen to What was told by Superhero Cartoon characters. Things told by superhero like superman, batman, he-man.. and so on are often considered to be good.


Kids listen, when its told by their Role models and they are Cartoon characters and sometimes film stars, Pop stars too. Creating a cartoon series where fresh food is heroic and Junk food plays the evil role, might help.

Age of kids. The solutions to changing kids’ eating behaviors will vary depending on their age. What works for a toddler won’t necessarily fly for a teenager, although we suspect some concepts might be appropriate for all ages—even adults! Which age bracket does your concept address (tick all relevant boxes)?

  • Pre-school (Tots) 2-4
  • Elementary (Kids) 5-10
  • Middle school (Tweens) 11-13

Hurdles to success. Helping kids make smarter food choices comes with a variety of hurdles that have to be addressed in order for a design solution to be successful, which of these do you think that your Concept overcomes (tick all relevant boxes)?

  • Expense and Convenience
  • Peer Pressure
  • Lack of Knowledge

This inspired (1)

The Hero Food Movement

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Photo of Fei Xin

It could be interesting idea.