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576 contributions
180 ideas
180 final ideas
40 final ideas
Announced!

Concepting

Our Concepting phase has concluded. We took everything we learned during the Research phase and used those insights to develop our own creative ideas to address the challenge question. Check out the fresh thinking and head over to the current phase to join our collaborative efforts.

180 contributions

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Building on The food curriculum for national and international schools. 
connecting, school children with the real world and the real world with children, children with adults to adults with children and using different cultures/industries/ histories and societies to connect realise, and understand explore play



connecting existing platforms, knowledge/ information is the key, a complete 360 facilitating is needed for this to succeed.

NOVELTY is the WRONG WAY FORWARD!!

The methods used should be Food and accessibility of learning bias.The entree level must be obtainable by every person with every situation. So with this in mind, a concept for delivering a collaborative schooling curriculum across disciplines/industries/cultures/ages etc.. must mean using formats that are already popular but already exist and are scaleable / easily changeable. Something that promotes an action and discussion and documentation.

any apps and till based programs can be developed to facilitate a shopping visit augmenting the meaning of shopping for food.

All the content in the world needed for this already exists all the formats already exist its a matter of collating and creating relevance to that content. giving it connection and meaning.
i dont want to mention any current projects or ideas as this very much detracts from the core message im trying to put accross, we dont need anything else, its already in front of us we just need to structure the content and reemphasis what it can mean.

Food bias means the think with the food at its best in mind. This should have as little novelty and branding as possibly as "design" detracts from the communication. What we need is DESIGN, that is incognito that facilitates information, helps store, collect,collate,document,connects.

food is not fun, but it can be if you know what to do with it, that doesnt mean it should be treated like play doe, or make a freak show out of them (re food circus) ultimately this is what caused the lack of respect in the first place, making food into 'objects'. (re: round tomator vs heirloom tomato in the photos above) the behavior towards food need to be geared towards an appreciation of the natural state and the process of obtaining this food.

supermarkets in the UK im aware that they have specific SUPERFICIAL 'guidelines' to adhere to other wise theyre not 'fit' for UK supermarket consumption.. often species or types of natural fresh produce are picked not because of the quality but usually upon their aesthetic perceived 'qualitys'. If a tomato or an apple isnt round and unblemished even not solid in colour or texture, this is apparently not fit for consumption and rendered waste. THIS  is obviously disgraceful, and one of the reasons perception is SO important and RESPECT towards food is important.


 Everything is against us in this instance, which is why at ever level this project should communicate the relevance and respect towards nature and its effects on both us, as individuals but as societies and environments. This is where the connection happens.

data visualisation showing how much food is eaten in a week per person physically this can change ones life...

fundamentally it must be as hands on as possible, doing and experiencing all the time.
less of this elitist food rubbish about so called artisan/organic/bullshit. this is what segregates people.

you grow/rear/farm/plant food then use ingredients to make things, we then experience it through eating it and it has an effect on our body. this happens every single day to every person on the planet.

there are millions of ways of exploring this. so an individual example of a business would not do this project any

Building on The food curriculum for national and international schools. connecting, school children with the real world and the real world with children, children with adults to adults with children and using different cultures/industries/ histories and societies to connect realise, and understand explore play connecting existing platforms, knowledge/ information is the key, a complete 360 facilitating is needed for this to succeed. NOVELTY is the WRONG WAY FORWARD!! The methods used should be Food and accessibility of learning bias.The entree level must be obtainable by every person with every situation. So with this in mind, a concept for delivering a collaborative schooling curriculum across disciplines/industries/cultures/ages etc.. must mean using formats that are already popular but already exist and are scaleable / easily changeable. Something that promotes an action and discussion and documentation. any apps and till based programs can be developed to facilitate a shopping visit augmenting the meaning of shopping for food. All the content in the world needed for this already exists all the formats already exist its a matter of collating and creating relevance to that content. giving it connection and meaning. i dont want to mention any current projects or ideas as this very much detracts from the core message im trying to put accross, we dont need anything else, its already in front of us we just need to structure the content and reemphasis what it can mean. Food bias means the think with the food at its best in mind. This should have as little novelty and branding as possibly as "design" detracts from the communication. What we need is DESIGN, that is incognito that facilitates information, helps store, collect,collate,document,connects. food is not fun, but it can be if you know what to do with it, that doesnt mean it should be treated like play doe, or make a freak show out of them (re food circus) ultimately this is what caused the lack of respect in the first place, making food into 'objects'. (re: round tomator vs heirloom tomato in the photos above) the behavior towards food need to be geared towards an appreciation of the natural state and the process of obtaining this food. supermarkets in the UK im aware that they have specific SUPERFICIAL 'guidelines' to adhere to other wise theyre not 'fit' for UK supermarket consumption.. often species or types of natural fresh produce are picked not because of the quality but usually upon their aesthetic perceived 'qualitys'. If a tomato or an apple isnt round and unblemished even not solid in colour or texture, this is apparently not fit for consumption and rendered waste. THIS is obviously disgraceful, and one of the reasons perception is SO important and RESPECT towards food is important. Everything is against us in this instance, which is why at ever level this project should communicate the relevance and respect towards nature and its effects on both us, as individuals but as societies and environments. This is where the connection happens. data visualisation showing how much food is eaten in a week per person physically this can change ones life... fundamentally it must be as hands on as possible, doing and experiencing all the time. less of this elitist food rubbish about so called artisan/organic/bullshit. this is what segregates people. you grow/rear/farm/plant food then use ingredients to make things, we then experience it through eating it and it has an effect on our body. this happens every single day to every person on the planet. there are millions of ways of exploring this. so an individual example of a business would not do this project any

Photo of Anthony
0 9

Most families either go to a restaurant or order food to take home almost every evening. Eating this way is both unhealthy and misses an opportunity to educate children about food. This concept addresses both hurdles by combining ready to eat food with healthy eating education. Families go to the restaurant and select their own ingredients for dinner, then the staff prepares the dishes for them.

Most families either go to a restaurant or order food to take home almost every evening. Eating this way is both unhealthy and misses an opportunity to educate children about food. This concept addresses both hurdles by combining ready to eat food with healthy eating education. Families go to the restaurant and select their own ingredients for dinner, then the staff prepares the dishes for them.

Photo of Nick Hork
2 16

De-construct our food processing factories into their basic production principles allowing children of all ages to be actively involved in learning the basic elements about where our foods come from, how they are made and how simple they are to create themselves. The scheme will be supported with accompanying literature, parental activities and home production processes to encourage home baking, cooking and playing with food.

De-construct our food processing factories into their basic production principles allowing children of all ages to be actively involved in learning the basic elements about where our foods come from, how they are made and how simple they are to create themselves. The scheme will be supported with accompanying literature, parental activities and home production processes to encourage home baking, cooking and playing with food.

Photo of Sophie Jewett
1 8

A subscription concept for every child in every age. Parents subscribe to a meal kit that is made to the specific child's age, skills and interests. The kit contains ready-to-make ingredients for one meal; nutritious, healthy and exact the energy the child need.

A subscription concept for every child in every age. Parents subscribe to a meal kit that is made to the specific child's age, skills and interests. The kit contains ready-to-make ingredients for one meal; nutritious, healthy and exact the energy the child need.

Photo of Viktor Varan
1 8

A  three tier intervention programme  that encourages children aged 8-13 to recognise and ask for real and tasty food everyday. It will include in-school education, a user generated website and support packs for teachers and parents.

1.Tween Real Food Advocates - these will be the kids that lead the pack. They can develop new recipes, take charge of schoolyard crops, demonstrate knife skills in culinary class, imagineer online cooking games, organise a class cooking smackdown, investigate from where our food comes or just be the most adventurous taster in the class. Peer pressure can be a good thing!

2.Tween Cooking Think Tank-  is an online place where Inspiration, progress and problems can be shared. An edible schoolyard in Berkeley could influence the growing of a pot of potatoes in Edinburgh. A 'Cranberry and Pecan Soda Bread' recipe posted from Co.Cork, Ireland could make a tasty afternoon snack  in Chicago. There are so many people and organisations that love real food and simple cooking- we just need to hear each other.

3.Tween Cooking Support Packs for Adults-  sharing new cooking skills and interests with family will be helped by simple information available to download, parents cooking days and an online chef to answer all questions.

A three tier intervention programme that encourages children aged 8-13 to recognise and ask for real and tasty food everyday. It will include in-school education, a user generated website and support packs for teachers and parents. 1.Tween Real Food Advocates - these will be the kids that lead the pack. They can develop new recipes, take charge of schoolyard crops, demonstrate knife skills in culinary class, imagineer online cooking games, organise a class cooking smackdown, investigate from where our food comes or just be the most adventurous taster in the class. Peer pressure can be a good thing! 2.Tween Cooking Think Tank- is an online place where Inspiration, progress and problems can be shared. An edible schoolyard in Berkeley could influence the growing of a pot of potatoes in Edinburgh. A 'Cranberry and Pecan Soda Bread' recipe posted from Co.Cork, Ireland could make a tasty afternoon snack in Chicago. There are so many people and organisations that love real food and simple cooking- we just need to hear each other. 3.Tween Cooking Support Packs for Adults- sharing new cooking skills and interests with family will be helped by simple information available to download, parents cooking days and an online chef to answer all questions.

Photo of Clare O'Keefe
1 13

Create a student run farmer's market within high schools. This can be organized as part of a economics club or perhaps a completely separate club. The idea is that a set of students (led by a teacher/sponsor) will be responsible for creating a farmer's market (on school property during the school week and potentially off school property on weekends). Students will be responsible for:

- Sourcing produce from local farmers
- Learning about each product they sell 
- Selling fresh produce at their schools "Farmer's Market"

Create a student run farmer's market within high schools. This can be organized as part of a economics club or perhaps a completely separate club. The idea is that a set of students (led by a teacher/sponsor) will be responsible for creating a farmer's market (on school property during the school week and potentially off school property on weekends). Students will be responsible for: - Sourcing produce from local farmers - Learning about each product they sell - Selling fresh produce at their schools "Farmer's Market"

Photo of mark newcomer
18 75

Formal K-6 curriculum that would rotate 'home room' assignments for growing or sourcing ingredients, for preparing snacks, and for 'marketing' (explaining) and distributing the snacks at schools. The curriculum could be adapted with a more fun and science-based approach for middle-school, and a more sophisticated and 'real-world' approach for high school. The program could also be implemented in pre-school with gardening and (healthy) food prep as regular, scheduled activities.

Formal K-6 curriculum that would rotate 'home room' assignments for growing or sourcing ingredients, for preparing snacks, and for 'marketing' (explaining) and distributing the snacks at schools. The curriculum could be adapted with a more fun and science-based approach for middle-school, and a more sophisticated and 'real-world' approach for high school. The program could also be implemented in pre-school with gardening and (healthy) food prep as regular, scheduled activities.

Photo of Kate
0 11

Children would create an avatar on their likeness and be responsible for its health in a virtual world. Time would be compressed to show the affects of diet over a lifetime.

Children would create an avatar on their likeness and be responsible for its health in a virtual world. Time would be compressed to show the affects of diet over a lifetime.

Photo of william padgett
0 8

If people could instantly learn the chemicals and composition in their food and other goods, they would start buying green, thus putting pressure on companies to make more environmentally friendly and healthier products. In turn having healthy food around us and healthy choices being made.

If people could instantly learn the chemicals and composition in their food and other goods, they would start buying green, thus putting pressure on companies to make more environmentally friendly and healthier products. In turn having healthy food around us and healthy choices being made.

Photo of smriti mehrotra
5 12

Implement a "CHEW IT forever" COMPETITION in every school - if u chew your bite for long (50 to 70 or 100 times a bite), you will discover that only health and fresh food tastes good (beside several other positive side effects)

Implement a "CHEW IT forever" COMPETITION in every school - if u chew your bite for long (50 to 70 or 100 times a bite), you will discover that only health and fresh food tastes good (beside several other positive side effects)

Photo of Milo Tesselaar
5 7

Replace our processed food culture with healthful, deliberate behaviors. I've included a photo of the Jersey Shore cast (oh yeah!) at a family dinner to show how a strong food culture can triumph. The cast comes from an Italian-American food culture, and despite all the crazy choices they make, they continue to value quality homemade food. How is this possible? Growing up they probably saw family members buying and preparing fresh food, communing over homemade meals, and in general valuing quality food.


This concept introduces another food culture through behaviors and traditions, during lunch time, classes, and field trips. Classes and trips are similar to other concepts for this challenge. Lunch is turned into more of a traditional sit-down family-style meal with an adult leader in more of a parental role. Key areas of focus are shopping, meal preparation, and the sit-down experience. Ultimately the goal is to give kids another model for selecting and eating foods that can become second nature to them.

Replace our processed food culture with healthful, deliberate behaviors. I've included a photo of the Jersey Shore cast (oh yeah!) at a family dinner to show how a strong food culture can triumph. The cast comes from an Italian-American food culture, and despite all the crazy choices they make, they continue to value quality homemade food. How is this possible? Growing up they probably saw family members buying and preparing fresh food, communing over homemade meals, and in general valuing quality food. This concept introduces another food culture through behaviors and traditions, during lunch time, classes, and field trips. Classes and trips are similar to other concepts for this challenge. Lunch is turned into more of a traditional sit-down family-style meal with an adult leader in more of a parental role. Key areas of focus are shopping, meal preparation, and the sit-down experience. Ultimately the goal is to give kids another model for selecting and eating foods that can become second nature to them.

Photo of Reba S
4 13

Get social influence inside the house with 'Taste and rate'. Every time you taste new (healthy) food as a child you can add it at your 'taste collection' and indicate if you liked it. The more you collect and the more you like, the more points you get. With a certain amount of points they can get a free mysterious product at the supermarket. The height of ranking and amount of free mysterious products, will be compared with friends and stimulate to eat more varied, healthy and to taste more.

Get social influence inside the house with 'Taste and rate'. Every time you taste new (healthy) food as a child you can add it at your 'taste collection' and indicate if you liked it. The more you collect and the more you like, the more points you get. With a certain amount of points they can get a free mysterious product at the supermarket. The height of ranking and amount of free mysterious products, will be compared with friends and stimulate to eat more varied, healthy and to taste more.

Photo of julie Louwman
13 64

A digital, character based battle toy to educate kids about eating a healthy, balanced diet. Using play as a teaching platform leads to natural learning.

A digital, character based battle toy to educate kids about eating a healthy, balanced diet. Using play as a teaching platform leads to natural learning.

Photo of Tim Ainley
2 3