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Jamie Oliver won the TED Prize wish last year. His wish was to create a Food Revolution in America, to change the way kids eat by teaching them how to cook and what fresh food can do for them. This is all in the effort to help fight to obesity, one of the largest health issues in the United States. OpenIDEO is all about getting a broader group of people to solve some of the world’s most difficult challenges, and this seemed like a great one to kick off with. Click on the active phase in the timeline above to participate.

If you have seen Jamie’s Food Revolution program, you may have seen the episode where he’s testing kids in a kindergarten to see if they know where food comes from. The children couldn’t identify a tomato. This highlighted a real issue of fresh food, the lack of knowledge, and how easy it could be to develop cooking skills for kids of all ages and skills. The kick-off OpenIDEO challenge is to explore, how we might raise kid’s awareness of the benefits of fresh food so they can make better choices. Better choices about the food they eat, the skills to cook it, and the knowledge to make these choices.


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There are already many recommendations and resources for the proper development of cognitive, social and emotional skills. Our mission at Active for Life is to help you develop your child's physical skills and physical literacy so he can lead a full life.

The time has come for Canadian parents to know and share with others the fact that children with physical literacy are better equipped to face any challenge they face in their lives.
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The time has come for parents to teach their children early simple skills and encourage children to move more and better in school.

Physical literacy is good for every child, but it is also a gift to our future generations if we make it a priority now.

This is my dream for my children and yours: a successful generation, dynamic and happy people who need less health care to live full lives.

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