This Poster is Made of Soap
To encourage people to wash their hands, posters made of soap paper were put up outside toilets across Vietnam.
“This poster is made of soap.
Use it to wash your hands.”
Soap paper is coated with soap on both sides and can be used to wash hands like regular soap. The campaign is an initiative from The World Bank and the Ministry of Health in Vietnam. A novel way to raise awareness and motivate positive behaviours. Via Osocio: