Make me feel good about owning a toilet
Through incredible marketing Coca-Cola has made people around the world feel happy when they buy a Coke. This video is an example of that. And its been localised by being translated in 30 languages. Telling people to "buy a toilet so you don't get diarohea" won't work. We need to sell a lifestyle choice. We need to use incredible marketing to sell sanitation.
I was inspired by Melinda Gates in her TEDx speech asking what we can learn from Coca Cola to solve social problem like sanitation:
This builds on "No Loo, no "I do" - an example of this innovative marketing approach to sell sanitation.