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Cola Life: Leveraging Distribution Networks

ColaLife is a proposal to create containers for transporting medicines that could fit into existing Coke bottle crates.

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What it is: The ColaLife founder noticed that wherever he went in Africa, he could get a Coke, yet people in these areas did not have access to basic medicines. He saw an opportunity to leverage Coke’s distribution network (which was more developed and reliable than the one of the municipalities, or countries for that matter). The idea was born to create a container for transporting medicines that could fit into the existing Coke bottle crates.


Why it matters: Leveraging existing infrastructure, distribution networks, and supply chains can be an effective way to create immediate social impact. What such existing assets, networks, or infrastructure might we leverage for brining sanitation solutions to the urban poor?


Read more: http://www.colalife.org/ and check the video above

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DeletedUser

Great inspiration Meena, as usual :) An important corollary to this may be asking what the fundamental conditions have been to allow Coca-Cola to achieve widespread penetration globally, especially in developing countries. In other words, if Coke can be found nearly *everywhere*, what lessons stemming from its success are applicable an making basic sanitation more available too?