Cola Life: Leveraging Distribution Networks
ColaLife is a proposal to create containers for transporting medicines that could fit into existing Coke bottle crates.
What it is: The ColaLife founder noticed that wherever he went in Africa, he could get a Coke, yet people in these areas did not have access to basic medicines. He saw an opportunity to leverage Coke’s distribution network (which was more developed and reliable than the one of the municipalities, or countries for that matter). The idea was born to create a container for transporting medicines that could fit into the existing Coke bottle crates.
Why it matters: Leveraging existing infrastructure, distribution networks, and supply chains can be an effective way to create immediate social impact. What such existing assets, networks, or infrastructure might we leverage for brining sanitation solutions to the urban poor?
http://www.colalife.org/ and check the video above