WHAT IS THE PROBLEM?
Community college is often associated with an inferior level of education than that provided by four-year colleges. However, they allow students to earn credits in a cheaper and faster way and can significantly reduce the costs of college. Due to the negative perception, many students think they must attend a four-year college, when in reality they could earn the credits required during their first two years at a much cheaper rate and then transfer to a four-year school for their bachelor's degree.
HOW WOULD IT WORK?
Our idea is to start a campaign called “Go Community”. We would collect stories and videos of people who studied in community college and have had a successful career. We would also provide data showing the costs benefits of going to community college for 2 years.
WHAT IS THE IMPACT WE EXPECT TO HAVE?
We know that changing societal perception about Community College will take time and that the change involves different stakeholders (parents, employers, students, etc). But, we believe that we could start by the students creating an impact, even if small.
HOW COULD WE PROTOTYPE IT?
To start, we created a Facebook Page in which we are going to share videos, stories, data and other general information showing the benefits that a students can have going to community college.
We have been also talking with a Community College to see how we can work together to create a broader impact. They really liked our idea and are analyzing ways to help us to promote our campaign.
Peter is a good student, but he is not sure if he should go to college. He is from a low-income family and has 2 younger brothers. Although he has the dream to continue studying, he knows that his parents cannot afford a expensive college. Peter is in his last year of high-school and he needs to decide what to do.
Profession: High-School Student
Amy is in her last year of high school and she needs to choose a college. She is not sure if she should go to a 4 year schoole or to a community college. She knows that she would have to loan money to go to college and she is not sure about the big decision that she has to make. Her parents are still paying their college loans and she doesn’t want to face the same situation in their future.
Peter and Amy went to the College Fair in their school and receive information from different colleges and universities. They even hear something about Go Community. But, it is too much information and they don’t memorize the webpage.
Checking one of the flyers that they received from a Community College during the College Fair, Peter and Amy get find the Go Community webpage.
ACCESS TO INFORMATION
Peter and Amy check the Go Community webpage, in which they find information about the costs benefits of going to community college as well as stories about people who went to community college.
After having access to all this information and analyzing it, Peter and Amy decide to go to community college.
SPREADING THE WORD
Peter and Amy tell about to their decision to their fiends and how Go Community helped them during the decision process. They also suggest their friends to check the webpage.
After two years, Peter and Amy graduate from community college and decide to go for more two years to an university. Peter have already found a job and can pay for his studies.