When interviewing our team members we discovered a common theme of using competition or peer support to help us start and maintain healthy habits. This worked both for diet and exercise.
We found that competition motivates because if someone else can do it, so can we! And having a health buddy/peer adds accountability, encouragement and friendly competition.
Is this relevant to the challenge?
How might we leverage technology or the media to facilitate people to use these strategies?
What else might we add to this, and how can we ensure that motivation is maintained and long term habits created?