The rise of Latinas. Latinas are outpacing Latino males in their educational pursuits and career development, are overwhelmingly the decision-makers in household spending, have surpassed the proportion of non-Hispanic white families with children, and through their youth and increased incomes have become an attractive consumer segment who is being actively courted by marketers.
Nielsen Report: The Latina Power Shift
Latinas have recently and rapidly surfaced as prominent contributors to educational, economic and cultural wellbeing.
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