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Nielsen Report: The Latina Power Shift

Latinas have recently and rapidly surfaced as prominent contributors to educational, economic and cultural wellbeing.

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The rise of Latinas. Latinas are outpacing Latino males in their educational pursuits and career development, are overwhelmingly the decision-makers in household spending, have surpassed the proportion of non-Hispanic white families with children, and through their youth and increased incomes have become an attractive consumer segment who is being actively courted by marketers.

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Photo of Vanessa Garcia

I really enjoyed reading this article, really resonated with me. Thanks for sharing Reny!

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Photo of Reny

Can't wait for #LULAC!

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Photo of Kemi

Thanks Reny! This brings to mind the work of groups like the Latino Startup Alliance, and the increasing technological empowerment of Latino communities. With the nation's shifting demographics, it's impossible to leave technology out of the equation when talking about improved health & well-being.

https://www.youtube.com/watch?v=6YIVK8z1oTI

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Photo of Reny

Couldn't agree more Kemi... Watching Avion now!