OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more

Nielsen Report: The Latina Power Shift

Latinas have recently and rapidly surfaced as prominent contributors to educational, economic and cultural wellbeing.

Photo of Reny
4 5

Written by

The rise of Latinas. Latinas are outpacing Latino males in their educational pursuits and career development, are overwhelmingly the decision-makers in household spending, have surpassed the proportion of non-Hispanic white families with children, and through their youth and increased incomes have become an attractive consumer segment who is being actively courted by marketers.

4 comments

Join the conversation:

Comment
Spam
Photo of Vanessa Garcia

I really enjoyed reading this article, really resonated with me. Thanks for sharing Reny!

Spam
Photo of Reny

Can't wait for #LULAC!

View all comments