In what ways might media be used effectively to educate and share information? Might different audiences be reached more effectively using different media?
What Types of Messages Might Promote Wellness Behaviors? What Types of Messages Might Motivate Behavior Change?
How Sweet Is It?
There is a lot of sugar in sugary drinks. How much is there? How much is too much? How is this information best communicated?
PRINT MEDIA - Infographic
For reference here is a visual of cups of different volumes.
A SMALL soda at a McDonald's in the USA is 16 ounces.
Print Media - Public Health Campaign Poster
Public Health TV Ad Spots
Informing the public of how much sugar is in sugary drinks and the dangers of these drinks.
"Pouring on the Pounds" Campaign, 2010
"Walking Off The Pounds" 2011
Is it more relatable for locals because they know where he is walking and how long it takes to get from start to finish?
2013 - The NYC Health Department Launches New Ads Highlighting High Sugar Content of Fruit-Flavored Drinks, Energy Drinks, Sweet Teas and Sports Drinks
New Ads Debuted on TV and Buses Showing How These Drinks Sound Healthy But Can Have More Sugar than Soda and Can Contribute to Obesity and Diabetes.
"Sounds Healthy" - May 2015
All of the NYC DOH Ads in campaigns are created in English and Spanish versions.
USING VIDEO TO SHARE INFORMATION FROM EXPERTS
"What are some things we can do with our diet that would really make a difference to our health?"
Dr. Walter Willett, Chair, Dept. of Nutrition, Harvard School of Public Health, 2012
WHAT TYPES OF MESSAGES WILL PROMOTE HEALTHY BEHAVIORS AND MOTIVATE FOLK TO CHANGE UNHEALTHY ONES?
The Center for Disease Control launched the "Tips From Former Smokers Campaign" in 2013. The campaign focuses on quality of life issues that smokers face secondary to health complications from smoking. It was extremely effective.
PROMOTING WELLNESS and MOTIVATING BEHAVIOR CHANGE
Can messages about quality of life promote wellness behavior and nudge folk to take steps to change unhealthy habits?
Might reminding folk what matters most, what experiences they enjoy, and combine this with tools and information, help them to develop and sustain healthy habits?