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For the love of guacamole

Maybe we can harness technology to teach people about healthy foods in the store

Photo of Minjoo Kweon
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I was in a health food store recently when a gentleman asked me "What's this good for?" pointing to a container of fresh guacamole. Despite knowing that avocados are full of healthy fats, I was taken aback and said something totally lame: "Well, it's made of avocados, and those are healthy." He asked again, "But, what's it good for? Does it help lower cholesterol?"

I wish I'd known at the time to say, Avocados can be helpful in reducing cholesterol levels, and they're a great source of vitamins and minerals. 

Perhaps we can utilize an app that lets people take a photo of a food or package and give them a health score. If the user has known health issues, maybe we can educate them on foods that are actually beneficial. If technology is a barrier, maybe we could explore a more old-school method and provide a health score on the product itself. 

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Photo of Shane Zhao

Very interesting thought starter Minjoo! We're looking forward to hearing more about this in the upcoming Ideas phase. Make sure you post it again there too – and meanwhile you might like to check out the Feed Your Idea section here: http://bit.ly/oi_inspire Hoping to see more of you on OpenIDEO.

Hope you'll be back to post it in the Ideas phase as well. Meanwhile you might like to think about what research and insights would feed your Idea and post them here before the Research phase closes.

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