I was in a health food store recently when a gentleman asked me "What's this good for?" pointing to a container of fresh guacamole. Despite knowing that avocados are full of healthy fats, I was taken aback and said something totally lame: "Well, it's made of avocados, and those are healthy." He asked again, "But, what's it good for? Does it help lower cholesterol?"
I wish I'd known at the time to say, Avocados can be helpful in reducing cholesterol levels, and they're a great source of vitamins and minerals.
Perhaps we can utilize an app that lets people take a photo of a food or package and give them a health score. If the user has known health issues, maybe we can educate them on foods that are actually beneficial. If technology is a barrier, maybe we could explore a more old-school method and provide a health score on the product itself.