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Mom´s Cooking [Update 15/08/15]

A platform where mothers can sell typical food and above all healthy to people who work and have no time to prepare your meal.

Photo of Edgar De la Cruz

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Who is the target audience for your idea and how does it inspire the end user to lead a healthier life?

The target is young and adults working and unemployed mothers of different races. With this idea on the one hand you could create a community that helps people to have good health through good nutrition and on the other hand would help mothers by giving them a job and pay for what they know and do cooking.

Most middle-aged people have an accelerated way of life: living alone, working most part of the day and when having free time trying to make the most out doing recreational activities or just hanging out. Most of us do not have time to cook so we eat badly, usually, fast food. We cook some healthy food, just after have eaten so bad for a long time that we begin to miss homemade food, healthy and cooked with love by our mothers.

It is well known that in almost every culture in the world, the richest and healthy food is what mothers cooked for us at home. On the other hand there are a large number of mothers who for various reasons are unemployed and are looking for paid work to help their families. They are mothers with enough time to cook tasty and healthy food for people like us who have an accelerated life style.

What if we put together these two problems and provide a solution to improve healthy food intake in people?

The idea

My idea is a platform called Mom's Cooking in which mothers of different races can sell ethnic homemade and healthy food for people who work and have no time to prepare our food or for people who miss home cooking. This idea solves the two problems raised above, on one hand the problem of eating healthy is solved and on the other hand we generate a source of income for mothers who require money taking advantage of something that already do, cooking.

The emotional added is the value we place on healthy food homemade and made with love.

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How does it work? Description and Implementation [Update 15/08/15]

Mom's Cooking works through a website and an app (you can choose which you want).

If you're a user all you have to do is: 

1. Enter the platform and register with your name, phone number and email or connect with Facebook.

2. Enter a payment way.

3. Look on the map the nearest mothers to your location (you can see her name and what's she make for eating by clicking her photo on the map) you can also find the kind of food you could possibly want (e.g: Mexican, Colombian, etc. ).

4. Finally with one click notify the mother you selected to go on his way home for her to have your food ready as soon as you arrive.

Once you registered on the platform you can get benefits such as discounts on your first 2 meals, tips for choosing your next meal and if you invite friends to join can get free meals.

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If you're a mother all you have to do is:

1. Enter the platform and register with your name, phone number and email or connect with Facebook.

2. Enter an account to receive your payments.

3. Enter your address to be located on the map.

4. Finally upload your healthy food made with love. Easy, no?.

Once registered on the platform, mothers can be qualified by its seasoning, cleaning and treat, this will help users know how are qualified. As a multicultural platform mothers also receive advice and tips for Cooking Mom's team on how to deal with different cultures, how to saving, topics to talk, etcetera. This will help make your service more effective and create a better environment.

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Why go to dinner at the home of a mother and not have a delivery service? In my culture like that of many others the food time is a meeting point where you share a little chat and a family time, part of the intent of this idea it is to give the emotional value to eat at home to the people and not only provide service preparation of healthy food. Go to the house of a mother to eat creates an environment that allows you to: talk, work cleared and have a moment of relaxation where you can meet other people who are also using the platform another benefit is that the move you perform a minimum physical activity and you get distracted.

You do not have to worry about the mothers certifications or if the products that are cooking are of good quality , the mother will be certified by an ally, Whole Foods Market that already serves food and has a structure to facilitate certification of mothers. What they get in return? exposure and more income, all the ingredients to cooking, the raw material such as meat, vegetables, fruits and everything needed for cooking will be bought by mothers there. Why Whole Foods? because they share the vision of healthy and wholesome food, they have excellent quality standards and also have a great infrastructure that can be used to scale this idea throughout the country.

How to boost the different cuisines of different nationalities?

It is well known that every culture has special dishes on certain dates and celebrations so I take the opportunity to boost the moms food, for example in Mexico during the festivities of September 15th (Independence Day) the pozole and other dishes are prepared so during previous days we will communicate this celebration and will promote the food of this country (and so on with other cultures). On the one hand users who have not tried this food have the opportunity to do so and on the other hand is an emotional hook for users who live away from home because they can eat this special food from their country made at home by one mother and accompanied by more people.

How do you communicate? [Update 15/08/15]

Create two types of content, the first serve to talk about how the platform and its benefits as well as the user experience with this, the second will serve to share the stories of mothers work, share recipes and tips while retaining the emotional value the homemade food. This content will be served in a Facebook fanpage shaped posts and in a Youtube channel shaped in a video content, both channels with the name of Mom's Cooking. Twitter works as a service channel, here we will answer questions and possible problems of people who use the platform.

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Users can share your content on social networks (Facebook, Twitter, Instagram, etc.) with the hashtags #MomsCooking and #LoveHomemadeFood, this content will be reflected in a special section on Mom's Cooking platform.

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The sponsors of the challenge (Telemundo and NBC) [Update 15/08/15] can help make this idea came to more people, how? Can be from the simplest way, give diffusion for Mom´s Cooking in their digital channels (facebook, twitter, websites) or a more complex, providing spaces in news to talk about this new initiative, interviewing mothers in the familiar programs, mentioned in the telenovelas and designating spoke persons of different nationalities (Telemundo has many Latin artists) to be the standard bearers and talk about the platform.

To end the solidary part, Mom's cooking will donate a percentage of monthly income to foundations and organizations to feed people without a home.

Some possible answers:

1. Do I have to move much to eat in the house of a mother?

The idea is that you can easily walk to the house of the mother to choose in a approximate time of 10 minutes, maximum 15.

2. What is the cost of food?

Depends on the dish, not all meals are the same and require different ingredients that make food costs a little more or a little less, the intention is to keep costs affordable for any young person can access healthy food made with mother love.

3. Does the platform requires a monthly payment as Spotify or Netflix?

No, none. The platform only performs the collection (depending on the payment method you choose) when you place an order and this is confirmed by the mother.

I'm sure with this idea can make a real change in the consumption of health food and in the life of the people using the service, the mothers and users.

What skills, input or guidance are you keen to connect with from the OpenIDEO community to help you build out or refine your idea?

Helping with planning, strategy and creativity, helping to define a consumer journey from start to the end of the execution of the idea. Help make this idea workable, feasible and desirable I think it's an idea that could be a business model for people and really help to solve a problem.

This idea emerged from

  • An Individual


Join the conversation:

Photo of Kate Rushton

I really see the potential in this one. I would use it for sure!

Photo of Edgar De la Cruz

Thank you for your words, I'm glad to know that you like this solution :)

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