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HPR Health: Health Profile Reporting [Updated 8/17/2015]

Every month, each person receives a report based on their purchases, that shows their general health, and what purchases to eliminate.

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Who is the target audience for your idea and how does it inspire the end user to lead a healthier life?

Advertised on TV to All Consumers. It inspires people because the report is sent to the Doctor, Family and Friends. It enables a physician to prescribe prescriptions (What to Add and What to Eliminate) for healthier eating. It provides optional restrictions at point of sale or surcharges to the consumer, retailer and supplier of unhealthy foods, commissions and bonuses to physicians for writing healthy prescriptions, as well as cash back/rewards to the consumer for eliminating unhealthy foods.

Sunshine goes to the local Supermarket and does her normal shopping routine. While at check out, she takes out her Visa Card or enters her PIN for her grocery card (If cash payer) with the new Health Profile Report (HPR) add on. 

Coca Cola is issued a health cost surcharge for all the soda Sunshine purchased. Phillip Morris is issued a health cost surcharge for the cigarettes she purchased. The retailer is also issued a surcharge for selling unhealthy foods. 

The surcharges are distributed to the government healthcare system managed by Medicare/Medicaid (Health Care for All). 

Sunshine's food purchase report is transmitted to NantHealth which then produces a report by comparing her health profile in real time to the current molecular science health standard. Her Doctor is also provided with Sunshine's (HPR) which helps her physician prescribe foods to Add/Eliminate from her diet. She agrees to stop buying the unhealthy items but due to their addictive nature she asks her Doctor to restrict purchases on the card for these items.The Doctor logs into the HPR system, and restricts all the unhealthy foods. 

Next week Sunshine visits her local Supermarket, purchases some restricted items like cigarettes and soda. These restricted items are visible on the screen, and she decides to pay the surcharges and purchase the restricted items. 

She later regrets buying these items because she knows they are not healthy, and  because she has less money to spend on her clothing due to the surcharges, so eventually she decides to give up the unhealthy items and her health profile improves.

Her physician receives a commission check for prescribing healthy foods from the HPR fund, and a bonus commission for helping Sunshine meet the healthy standard. Sunshine receives a credit cash back reward to her VISA Card for eating healthy, and because her health report is meeting the standard and contain s no unhealthy foods as per her Physician.  

What early, lightweight experiment can you try out in your own community to find out if the idea will meet your expectations?

Advertise on local television/internet and link up with Visa Corporation to develop the HPR application and start a pilot program of 100 consumers and physicians of all different backgrounds.

What skills, input or guidance are you keen to connect with from the OpenIDEO community to help you build out or refine your idea?

Visa IT Computer Scientists, Data Scientists, Healthcare IT Engineers, Physicians, Lawyers,Television/Internet Advertising and Marketing Professionals, NantHealth Executives, Insurance Company Executives, Minority Leaders, Government Officials.

This idea emerged from

  • An Individual

Does your idea currently have an Indiegogo campaign drafted?

  • No


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