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Personalised healthy shopping list, with discounts earned by your families activity.

Pick your favourite low cost healthy recipes, add the number of people and subtract your activity discount for affordable healthy meals.

Photo of Laura Boardman

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Who is the target audience for your idea and how does it inspire the end user to lead a healthier life?

The target audience is anyone who would like to receive discounted everyday products, but the greatest rewards could be made by families led by Mothers. This initiative requires a supermarket retail partner. The consumer is rewarded for being active and sharing their data. The simple user experience, tailored for each individual will take the planning out of the shopping experience and make eating healthily the easiest, affordable option.

If you look at the illustration and start at the bottom left.

The consumer experience

You will need a simple activity tracker and a smart phone or loyalty card.

(I have drawn smart phones because Pew Research Centre 2013 reported that Smart phone ownership amongst Americans was 49% in the latino community, 46% in the white community and 50% in the black community and I imagine the percentages are higher now.) 

By achieving a base level of activity each day you unlock the discount service at your local supermarket.

You can boost your discount by providing product reviews, customer service ratings, filling out surveys as well as by sharing your actual retail habits which will all be accrued in your easy to use account held on a smartphone or loyalty card.

Each week you'll receive a list of low cost, healthy recipes for family meals.  Simply choose which you'd like, the number of people you'll be cooking for and you'll get a personalised shopping list featuring the discounted figure you've 'earned off' your bill for those meals. 

The Media Companies  

the consumer ‘Your Account' will be hosted by a media platform who work with the supermarket to create great, affordable healthy recipes. 

The simple user experience, tailored for each individual will take a lot of planning out of the shopping experience and make eating healthily the simplest, cheapest option. 

Each account could show:

- Activity levels of each individual / family 

- Your recipes

- Your savings

With the opportunity to develop: 

- recipe videos and celebrity/personality endoresement

- exercise videos

- blogs (perhaps featuring older members of the community and young health pioneers)

- feature community events 

- better informed targeted advertising 

The retail Partner / Supermarket

Your marketing department will be able to receive regular, relevant feedback from consumers in real words about products and services. Gathering insights about both intended behaviour, and actual shopping behaviour in return for genuine discounts that are easy to understand and available when they want them.  

By sharing information with the media partners you'll be able to promote food that is in season/ has a short shelf life / is locally produced and be able to improve the management of your stock via feedback.  

What early, lightweight experiment can you try out in your own community to find out if the idea will meet your expectations?

Speak to a local grocery store and find out what kind of shopper information they would find valuable. Create a few attractive, healthy, low cost recipes including products within their stock. Approach shoppers asking them the retailers questions and in return hand out recipe shopping lists that include the discount. Check with the retailer how many were redeemed after the trial.

What skills, input or guidance are you keen to connect with from the OpenIDEO community to help you build out or refine your idea?

I'd like to get an understanding about what Telemundo, NBC Universo and NBC Universal would like to get out of the project and work with someone who could help apply design thinking to progressing the idea.

This idea emerged from

  • An Individual


Join the conversation:

Photo of Lily Frencham

Just to add to John's (b) comment below, I also think it would be great to include a "why" it's healthy as an added educational element - people can slowly but surely learn about what makes something healthy or balanced etc, so they can take these lessons outside the app also!

Great idea - loved it!

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