1. Application parses for the current prices of produce fruit/vegetables on a daily basis from the existing web sources or supermarket portals.
2. User can keep a log of "Whats in my Fridge ?". User can also earn badges based on the history of having the most most fresh/healthy stuff stuffed.
3. When users go to supermarket, the app suggest them possible items that they can prepare. It can also be a IFTTT setting such as "Whenever I am in supermarket, surprise me with a notification"
4. In the settings, user can even set the daily budget. If they have a diet-off day on that friday, they can have a little bigger budget for that extra indulgence.