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'Move 4 More' Campaign/App --Updated: 8.21.15 [ updated feedback from users, include dance culture, social media role, partners ]

A campaign that incentivise community collaboration to turn their physical & social surroundings into a 'healthy life radius'

Photo of Napas

Written by

Who is the target audience for your idea and how does it inspire the end user to lead a healthier life?

The campaign targets everyone in Hispanic community, but the core target is the moms as we can leverage them to generate healthy lives ripple effect on others. Hispanic family unit include extended family; mom is in charge of what the family eats. Thus, if we can improve mom's grocery choices, we will make family members' health better. Also, Hispanic neighbourhood is close-knit; most moms are well connected. one mom can inspire many others to lead a healthier life.

'Move for More' is a campaign that works together with an application. It tackles three main barrier to healthy living:  not enough exercise, bad eating choices, environments: social & physical i.e. un safe recreation space etc. that do not support healthy living.

It addresses the problem by developing an activity tracking application that turns movements into reward points to incentivise people to move more. The voucher rewards are given based on group deal system to encourage the idea of exercise buddies- that will add the fun ,and prolong exercise with peer to peers motivation. After participants get enough points to unlock 3 healthy grocery voucher rewards, they will unlock a donation to help optimise community's environment. They have to compete with other communities to become the top 4 to get 100% donation from the donations unlocked. Others will get less in relation to rankings. Top 4 communities be thrown a block dance party ,while top 4 teams will be invited to meet/dance with celebrity on Telemundo.  Since dance is well rooted in Hispanic culture, we encourage people to move more with music. we set 'track of the week' to urge them to share video clip of themselves dancing to it while doing day-to-day activities i.e. dance while washing car, dance while gardening etc. We will put clips together as a music video montage, then air it at the end of each week. using real people to inspire others to move more.


CAMPAIGN AIM: CREATE A HEALTHY LIFE RADIUS

A research from Blue Zones, a project that learned from the world'slongest living cultures and implementing them in communities across USA, shows that people who lived long lives share common characteristics and these characteristics are influenced by,-with the assumption that we spend 90% of our lives in 20 miles radius, their daily life radius. 'Move 4 More' aims to create healthy environment from immediate level to community level.


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CAMPAIGN IMPLEMENTATION:

The campaign plans to change the lives in community by starting small. Targeting individual and let her leverage on close-knit comunity to spread healthy lives ripple effect.

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KICKSTART THE RIPPLES

To recruit participants , we create 'celebrity recipe week'. Celebrities will show their secret on turning traditional dishes more healthy on cooking show to educate and make mom aspire to cook healthy, then propose them with Move4More-a way of getting healthy grocery at affordable price, while giving to own community. 'Celebrity recipe week' will be cut as short clip and amplify on talk shows , daily news , and celebrity's shoutout on twitter and other social media to reach wider audiences.

We use group deal system to nudge mom to leverage on close-knit hispanic community, where neighbours stick together, to form exercise buddies team of 4 (4 is the average hispanic population/family) with family members or neighbours. team members will collaborate to earn rewards. If one of the team member is short on reward points , she can reach out to anyone outside of the team to transfer points to her. Inviting even more people to the campaign-and to healthy living.


INCENTIVES

Incentive 1: The main reward is healthy grocery gift vouchers for the team. moms feel grocery discount is most preferable because it is relevant, they get to really use it (see in prototype section below). So the whole family will get to eat more healthy.

Incentive 2:  After unlocking every 3 grocery vouchers, the 4th one will be a donation to  fund community's recreations project. Top 4 communities earn 100% of amount raised , other earn less in relation to rankings. Doing  something for charity give a sense of purpose and also ease the person to ask other to join because the user feels good to ask people to do good cause together(see in prototype section below). Community fund benefits whole community so it can attract other family members/friends that are not interested in grocery reward to join in.

Incentive 3 : We celebrate winners in Hispanic way, dance.Only the top 4 communities will get a block dance party, while top 4 team will be invited to see one of their favourite show on Telemundo and dance with the host/guest celebrity.

Incentive 4 : Reward with 'moment of fame' (see INSPIRE OTHERS section). 


REWARDING SYSTEM

We understand that committing in regular workouts might not be easy. Moms might be engaged in chores and don't have time for a run. Some neighbourhood might not be accessible to the gym or lack of sports recreation in the area.  We want to make people see that despite limitations they can still exercise through day-to-day activities. So we design a rewarding system to encourage people to push regular routines to the next level: walking longer distance & using dance,a culture that roots in them, to turn daily chores into mini workouts.

After interviewing with users, we develop point collection scheme that avoid team members feeling pressured or ashamed if they don't have as many points on relation to others, by showing just total team points not individual points in team page, but only show it in individual profile- where the only user can see their progress. Also, users feel they might not be able to keep up with exercise constantly every day so we allow point sharing between non-member and member (see in PROTOTYPE SECTION).

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INSPIRE OTHERS

People easily connect and engage in stories that is relevant to them. Thus, the campaign leverage on real-life people to inspire other community members.

 Move 4 More application crowdsource clips from participants that share how they try to move more in daily activities. As dance is well rooted in Hispanic culture. we encourage movement via dancing. Every week we will release 'track of the week' to encourage people to snap clip of themselves dancing to it -no matter what they do i.e. dance while washing car, or dance with the team,mom dance with her baby etc.

The clips will be featured on Telemundo in 2 ways:

  • Mass :The clips are put together as a music video montage then air it at the end of each week. The video montage premiers on Telemundo to create anticipation from mass viewer to tune in to see themselves/ their peers on TV. The videos will later be posted on Telemundo's youtube channel for people to share on social media.
  • Individual : Each week a celebrity will pick top 4 most liked moves mimic it, and shout out to the people who submit the clips.


Telemundo should set up Move4More campaign's youtube channel to upload  video montage , most liked clips, and celebrity's mimic viewers moves clip etc. As and aside, there also should upload educational videos such as nutritional facts, other healthy dishes recipe etc.as the problem with people not living healthy is highly due to lack of knowledge about it.


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CAMPAIGN ROLLOUT

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PARTNERS

  • Healthy food voucher: Local groceries, healthy grocery brands
  • Community funding: Community's fund organisation, or construction company in that state that wish to do CSR can help build recreational space i.e. playground,  renovate parks
  • Block dance party: salsa/mambo style dance event organiser (http://www.salsanewyork.com/events/orchard-beach-salsa-sundays.htm)


* SEE PROTOTYPE FEEDBACK IN PROTOTYPE SECTION BELOW *


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THOUGHT PROCESS:

[Update: 8.21.15]  Updated user feedback in prototype section -Bettina helped talking to Hispanic group in NY, this helps understanding different demographics and got useful insights to incorporate to the idea i.e.  leverage dance culture to boost daily movements.  Tori suggests on including social media to reach and recruit more to the campaign. Thus,added connection to social media in 1st recruitment& 2nd recruitment phase.

[Update:8.19.15] Campaign guide for participant

[Update: 8.17.15] Fixed the campaign according to prototype result-change scoring system to decrease pressure of team members, added in walk to fund community. This makes the campaign cover from person to peers to community level. which resonates with blue zone campaign attempt.-campaign me and Bettina talked about in earlier conversations.

[Update: 8.16.15] updated on prototype plan -My OpenIDEO, Tori, suggests mapping  UX with prototype questions. Added on prototype result+what should be fix accordingly.

[Update: 8.15.15 am]  added pdf for use in testing out prototype. add to campaign detail. looking back at the original idea, and see that there are parts involving hispanic community nature missing in current idea, so fuse that aspect from the starting idea to the current one. -  focus on mom as core target group, add detail on team collaboration.

[Update: 8.14.15 pm]  add in prototype plan. and more detail about the campaign. 

[Update: 8.14.15 am] Today while driving car i came across a radio program that has an interesting way to make listeners engage in songs request. Each break the DJ sets a topic  ' song that makes you cry ' , 'song that reminds your mom' etc. and share their story of why they feel connected to those songs. Normally I don't participate in song requests, but the questions sets me a subject to think about and want to engage.  Maybe the tactic can be adopted  to urge people to share. setting questions that stimulate their creativity.

[Update: 8.13.15] 'Miles for Meal' evolved into 'Move for More' Campaign . After condensing all the interesting comments/talks with the team, especially  Bettina Fliegal, and looking back on contributions at research phase plus look through campaign cases; it seems that the idea's core needs to be strengthen. The core of  'Miles for Meal' campaign is to urge a peer to peer motivation through group deal and workout video sharing. However the execution gives more emphasis on group deal than on sharing ( from user experience map : big circle for group deal vs small circle for sharing)- which is not what we want. thus, I shift the focus in the new execution to emphasise on developing a system to encourage people to share their simple daily workout clip, and more on social engagement. and change the name to 'Move for More' since the incentive is no longer restricted to only  healthy grocery. 

[Update: 8.5.15] Logan Powell made a point on collaborating and considering adding weight as a measure in addition to miles - to trade for meals. This triggers idea of dynamic reward points. similar to whats OpenIdeo is using, where there could be different measures with different weights on points but all adds up to earn reward.

[Update: 8.1.15] Added User experience map summary diagram (in attached pdf)

[Update: 7.29.15]  Joanna  brought up some interesting questions about how can the idea involve media/celebrity. I updated a post adding in how campaign leverage on media/celeb to kickstart the group deal. (in attached pdf)

[Update: 7.27.15] First Idea Post - no media role.

What early, lightweight experiment can you try out in your own community to find out if the idea will meet your expectations?

Been prototyping to test assumptions along different points of User experience. prototyping to moms and find that some assumptions are confirmed, some user experience point need to be fixed or added with other incentive to attract moms i.e. charity reward.

What skills, input or guidance are you keen to connect with from the OpenIDEO community to help you build out or refine your idea?

Would be great to get some feedback on my plan to prototype / ideas on ways to prototype. or other questions/assumptions that should be tested out ?

This idea emerged from

  • An Individual

Does your idea currently have an Indiegogo campaign drafted?

  • No

70 comments

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Photo of Bettina Fliegel
Team

Hi Napas! Just a note to say that collaborating with you as you built your idea has been a great experience! All the best!
Tina

Photo of Napas
Team

It was nice collaborating with you Tina! Thank you , and hope to see you again on the next challenge:)
Napas

Photo of Tori Adele Signorelli
Team

Hi Napas, The updates you've made are fantastic! I love that you've begun to gather feedback from real potential users. Users are such an essential part of the design process, they bring the idea to life! I am looking also at your implementation plan. Getting the ball rolling is always the hardest part. I'm wondering if there might be a way to tie in social media to promote the app and gain momentum in the early stages? Thoughts?

P.S. Your visuals are awesome. They may the complex points of the campaign very clear. Great job!

Photo of Napas
Team

Hi Tori, thanks for pointing this out, have added using the celebrities to help kick start the campaign by tweeting / use social media to help promote the campaign in the first phase. do you think this would reach enough people?

Photo of Bettina Fliegel
Team

Hi!
Fun to see you in another "Campaign" Tori.
Great suggestion to leverage social media!

Karen Sorensen has statistics on her Viva Latina post about social media use in the Hispanic community. Apparently Facebook is huge. How can that fact be best tapped into?

Reny posted a few Research posts about social media and media consumption in the Hispanic community. Maybe review that and see if there are any insights that the campaign can leverage?

I found this info about using SnapChat -http://www.socialmediaexaminer.com/5-ways-to-use-snapchat-for-business/

Great ideas guys!

Photo of Bettina Fliegel
Team

Hi Napas. I shared the Idea with some folk yesterday. Here is the feedback.
Mom of a 3 year old - She liked the idea. She thought the campaign was a good idea in general - "Obesity is a big problem." She liked the idea of a group and that points can be shared, as one person might "move" more one week and less the next. She definitely liked the coupon for food, but also was excited by the idea of discounts for an exercise class, amusement park or museum.
When asked to choose between them she was clear - the coupon for food.
Why? "I am really focused on my daughter's eating. I want her to eat healthy food. Obesity is a big problem. Healthy food is expensive. The food coupon can really help."
I told her about the video clips and the "moment of fame." She smiled, thought it was fun, and said she thinks people would do it.
Celebrity video clip - She liked it. People will like it - "It's a celebrity."
Community points for local environmental improvements. I told her this could be improving a playground, for example. She said "That's nice. Anything for children is good."
(Not sure if you are including something like playground improvements but thought it might be a good thing to ask a mother about.)
Dance Party for the communities who earn the most points. "If there are celebrities people will love it."

There were three other people present when I spoke to the mom. They joined the conversation. I thought their input was interesting to share as the campaign is focused on "the ripple effect".
15 year old Hispanic Teen - She lives in an inner city neighborhood.
She loved the idea of the video clips/moment of fame. Smiling - "I would do it. People would do it."
"Healthy food is expensive and you can't really get healthy food around everywhere." "People eat fast food." I asked her about any "suggestions" for exercising in daily life - "Dancing. Put on the music when you clean."
One man said, "It will be expensive to buy the thing to measure steps." I explained it is built into the App.
Father of 3 daughters - (ages 19- 30)/ Granddad of a 5 year old boy.
"Healthy food is expensive. It is not available everywhere. A lot of people shop at the corner bodega. Some people never leave their corners/their block." (His observation from areas in his general neighborhood, Harlem, NY)
Videoclips, moment of fame - He personally would not feel comfortable doing it, and mentioned that at his gym there is a sign saying, "Judgement Free Zone." This brought up that people may be self conscious. "I can see others might do it. It is not for me." Suggestion for "moving" in daily life - "If you have stairs use them."

A study conducted by a major health center in NYC just came out. Very interesting. They looked at a neighborhood in the South Bronx where a supermarket was built to provide access to healthy food, in a food desert. The results are important. Just having access did not change choices. Folk continued to purchase less healthy food. Why? The article makes the point that the issue is multifactorial. One of the issues is cost. The healthier food is more expensive, less affordable. Giving access does not control for cost. This is where the Move4More Campaign can help by providing discounts for healthy food. Also the Celebrity Recipe Week/Cooking Show Kickoff can be an educational component. One thing the study showed is that education level is a key aspect in choosing healthy foods.
(Check out the articles for their full analysis.)
http://www.takepart.com/article/2015/03/03/supermarkets-do-not-help-food-deserts
http://www.nytimes.com/2015/05/09/upshot/giving-the-poor-easy-access-to-healthy-food-doesnt-mean-theyll-buy-it.html?abt=0002&abg=0&_r=0
Thoughts?

Photo of Napas
Team

Hi .Thank You so much, Bettina! really appreciate it. This gives much better understanding of the users. From your interviews, it seems fame/celebrity is a good magnet for women and younger demographic. It is interesting that she suggested music as something that boost movement in daily activities. Actually I think its a simple yet powerful solution! Maybe we can have a 'track of the week' and encourage people to snap clip of themselves dancing to it -no matter what they do i.e. dance while washing car-as she mentioned, or dance with the team,dance while gardening, mom dance with her baby etc. and put it together as a music video montage then air it at the end of each week instead of featuring individual clips everyday? - this might also be easier in terms of editing and operation. We will not notify them prior to airing so this can build anticipation and make the mass tune in to watch to see if they or their friends will get featured. This will be like a mass reward, while the one where celebrity mimics viewers moves will be a shoutout to 3-4 outstanding most liked /popular videos of the week. Maybe turning it to fun dance could add the fun to help make some group that are body conscious feel more ease to participate? like in your videos link in another thread, it seems dance is something rooted in them, they are all natural ,relax and have fun when dancing!

Great articles. agree on the holistic approach on tackling wellness. Thankyou, the research help approve components in this idea and makes the role of each component clear/more concrete.

Photo of Bettina Fliegel
Team

I like the video montage idea! I like the phrase you chose "rooted in it." (Can it be used in some way for branding? ...just thinking..... not sure how it would translate to Spanish. I will ask some people)
Maybe Telemundo can set up a YouTube Channel where the weekly videos can be posted so viewers and campaign participants can check in there to see if they appear. A catalogue of videos which is a Move4More timeline of sorts.

How about encouraging recording of healthy food purchases and also cooked dishes? Maybe using Instagram? Celebrities can help there as well?

Would there be a way to send texts with straight forward nutritional facts? Or maybe pop up facts during the montage or after it? Education seems to be key. How can it link to the campaign? Or does the campaign link folk to education in some way? Or none of the above?

Photo of Napas
Team

I think have Telemundo setting up campaign youtube channel and a pop-up nutritional education is a great idea! maybe healthy food purchases, or other healthy dishes recipe can also appear on the channel? good stuff. will be adding them to the post.

Photo of Bettina Fliegel
Team

Great! The post loooks awesome!

Some other ideas- To promote Telemundo maybe a reward can be a hat or T shirt with the campaign logo (whatever it will be) and Telemundo written on it. When the participants wear it they advertise the campaign and the sponsorship - a win win situation. What do you think?

It might be fun to splice in some clips of celebrities dancing, singing, gardening, doing a yoga pose, eating fruit, on a bicycle etc.- any healthy activity - into the video montages from time to time. For a participant to have that in the same video they appear in can be really fun. ???

Photo of Bettina Fliegel
Team

Music and dancing are big parts of Hispanic family and community culture. Can they be incorporated in the campaign in some way? Can local communities be rewarded with block parties? Sponsored dance parties? Maybe celebrities pop in or visit via video/Skype congratulating the community?
Any ideas?

Photo of Napas
Team

true as you said, I googled Latina and dance, and latina love to dance came up . been adding this idea of dance with stars party in the latest edits, Thanks!

Photo of Bettina Fliegel
Team

Yes, music, dance, singing - Very important within the culture! Examples from the USA - enjoy!
NYC #eastharlem #elbarrio
Just a Saturday on the street - https://www.youtube.com/watch?v=rN63kTg6eh4
Annual Street Partyhttp://www.salsanewyork.com/events/111th-street-salsa-street-party.htm
https://www.youtube.com/results?search_query=111+street+festival+east+harlem
https://www.youtube.com/watch?v=LGmgqno0vVM
Dance School https://www.youtube.com/watch?v=VBLTZjvliag
Bronx, NYC
http://www.salsanewyork.com/events/orchard-beach-salsa-sundays.htm
https://www.youtube.com/watch?v=LGmgqno0vVM
Central Park, NYC
Rumba Cubano, Sundays – https://www.youtube.com/watch?v=tC5zs0kRyPM
http://www.nyfolklore.org/pubs/voic37-1-2/rumba.html

On TV - Celebrity https://www.youtube.com/watch?v=x-EHOKYYkqk

Chicago. http://www.huffingtonpost.com/2014/12/23/mariachi-connects-schools_n_6372750.html

Can the culture of music be leveraged further in a campaign about wellness and "moving"?
Thoughts?

Photo of Napas
Team

Thanks for sharing the links. I think the Salsanewyork and Rumba Cubana can be our campaign partner, to visit the 4 winning communities and throw a block dance party for them. while the top 4 team winners will get invited to attend talk show and dance with the guest celebrity. (have included more on leveraging music and dance as a tool to encourage movement - see comment in your user feedback thread :)

Photo of Karen Sorensen
Team

Hi Napas-- Your graphics are outrageously awesome! Great job explaining difficult concepts visually. Good Luck.

Photo of Napas
Team

Thanks Karen, love your idea :) Good luck!

Photo of Shane Zhao
Team

Napas, we love how you've structured the format of your idea in a clear way so any newcomer can easily follow along. And hat-tip to collecting feedback from potential users in your community! In addition to building the app, have you thought about how you might activate various members of the community during rollout? i.e. what might phase 1 and phase 2 of the Move 4 Meal campaign look like?

Photo of Bettina Fliegel
Team

Napas,
Shane asks a good question. Have you thought about this? What would be the first thing to focus on and to implement? I will think about it as well from my perspective being in NYC. If I come up with anything I will send you an email.
Maybe Tori might have some ideas as she is developing a campaign as well?

Photo of Napas
Team

Hi Shane & Bettina
I just added campaign rollout to the post, please let me know if have any feedback
Thanks!

Photo of Bettina Fliegel
Team

Hi Napas.
I am curious about the roll out's time frame. How did you decide on 2 weeks/12 weeks/4 weeks?

I like the visuals!

Photo of Napas
Team

Hi Tina,
For 4 weeks as there are 4 top communities , the plan is to visit donate / congratulate top community each week. For 12 weeks, I was looking into how long have a person need to practice healthy life style to turn it into a habit and the study says 66 days or equivalent to 2 -3 months so i choose the latter ( heres the link: http://elitedaily.com/life/motivation/need-stop-bad-habit-need-66-days/784244/ )
however for two weeks, I'm not sure too wether its the right amount of time to recruit participant to the app, but i hope the recruiting will continue when participants clips get to be featured on TV and inspire other to join to get the fame as well? well,I'm open to any suggestions :)

Photo of Joanna Spoth
Team

Love your idea for Kickstarting the Ripple, Napas! And how you incorporated user feedback. Keep the updates coming :)

Photo of Bettina Fliegel
Team

Hi.
Have you considered giving tickets to a Celebrity Cooking Show as a reward to a person, or group of challenge winners? Maybe this would be a way to bring notoriety to the Campaign?

Photo of Napas
Team

Hi Tina
yes, that's a great idea. it would be great to reward/amplify the challenge . Since i will be adding in walking to raise fund for own community(-according to prototype result about charity is a motive). it starts to become more of a community thing. so maybe the reward can be a celebrity surprise visit to one of the best performed team in the community? then air it as short scoop on talk shows? having the celebrity visit the community could create excitement and acknowledge community members about the campaign as well.

Photo of Bettina Fliegel
Team

As an aside....I came across a campaign in Massachusetts that looks interesting. Are there ideas to tap into, or to leverage here? Projectbread.org

Photo of Bettina Fliegel
Team

Fun stuff!
In Prototype 1 can you clarify question #3 please. "What reward is desirable for the whole family unit?" Will you give the moms options to choose from? If so, what are the options?
In Prototype 1 question #2 - "How far will you walk for it?" - How far in a week? a day? Is this a group effort, adding up the miles, like in your original idea? or is this just for one mom to do?

Can you put the prototypes above into a PDF file and attach them here? If I can I will try them with some people this weekend.

Photo of Napas
Team

Thankyou, if you can, that'll be great!

Prototype #1 / question 3 : 'What reward is desirable for the whole family unit?' options would be things/activity whole family could enjoy together
a) grocery b)free family pass to places i.e. museum / theme park c)voucher for family trip i.e. hotel /plane ticket discount
Prototype #1/question 2: thanks for the additional questions , will include them in. 'is it a group effort'-It can be done by both individual and by group (theres an option to transfer points) - good that you raised this up , think I will ask about what do they prefer?

Photo of Bettina Fliegel
Team

Napas,
In your original idea with the focus on moms, and working in groups, with the reward being discounts for healthy food, the program became about family and community. (With the new iteration the target group becomes broader. Is that correct?) I like the idea of incentive choice and target groups, but as it becomes more about individuals will the strength of the ripple effect to the family be decreased? If the user chooses a personal reward, rather than food discounts which benefit the family unit, is that something that is aligned with the campaign's goals? It will be interesting to find out what moms, as a general group, would choose as their reward. Maybe both options will be the best approach?
Might thinking about a prototype, asking one question from users, help?

What are your thoughts? For me there are many good ideas to think about!
Looking forward to watching the idea develop!

Photo of Tori Adele Signorelli
Team

Hi Napas, in addition to what we covered in our email exchange. I also want to offer you this link from the open ideo Resurces page: https://d3gxp3iknbs7bs.cloudfront.net/attachments/92e5a7d9-7358-4037-a709-4839d8d5258f.pdf. It can help you take steps to create prototypes that can be tested on real potential users to gather feedback on your idea. If you need any help with this, let me know. I'd be happy to share my experience during the Financial Empowerment challenge!

Photo of Napas
Team

Thankyou tori! Will see how the idea can be prototyped and will get back to you if have more questions regarding it :)

Photo of Bettina Fliegel
Team

Hi Napas. Congrats on moving on to the Shortlist! This is a great practical idea! Saving money is a big motivator! I like the video clip sharing. Maybe it can become a competition in which viewers vote for best video and winners can be invited to one of their favorite food shows (which can spread the Miles for Meals Idea), or maybe they can win free groceries for a month?

I wonder if kids can also be involved in creatively encouraging other kids, or creating something that supports the family's efforts in a fun way, sharing on video as well? How to encourage more movement in daily living in a creative way, like you did with the dishwashing! (As an aside - I recently read an article about October being the International Walk to School Month. In NYC the local government sponsors a competition for school kids to create public service announcements, posters and videos about the benefits of walking. The objective is to create more incentives for kids and families to walk more often and for greater distances, and also to teach about street safety. "This year, over 200 New York City classes registered online for the We're Walking Here contest to win cash prizes, t-shirts, pedometers, sunglasses, and a chance to get their class's message heard citywide, and promoted in big way." Check out the winning video. It is a class of children who created it with support of teachers. It is really cute! )
http://www.nyc.gov/html/dot/html/pedestrians/walkingschools.shtml

Looking forward to reading updates as you develop Miles for Meals!

Photo of Napas
Team

Hi Bettina
You made a great point on motivating people with different types of incentive. I am also thinking wether saving money or reward with fame/media exposure would be a better motivator. Thanks for your reference, the video is so cute and entertaining. The 'International Walk to School Month' campaign is very interesting in the way it urge people to find ways to motivate others. peers to peers motivation /organic sharing is exactly the thing I wish miles for meal campaign would kickstart.

I do agree with developing some kind of incentive to support family's effort on sharing video of their creative ways to boost daily movement. Maybe gamification , developing reward points on how active they are on sharing videos -in addition to miles points,could help encourage people? In parallel, we can reward with, like you mentioned, a chance to be getting featured on TV. we can select creative video clip, and featured it as a small pop-up on the screen throughout the day (-imagine a tab below the screen that usually pops up to promote 'whats next' program). So the viewer will be teaching other viewers on how they can creatively exercise, and inspire others to do the same. (I came across an article , http://www.theverge.com/2014/6/20/5827666/snapchat-stories-bigger-than-snaps-electric-daisy-carnival , about how snapchat new feature 'Our Story' ,-that allow people to share their clips to the public , and choose clips randomly to go on public timeline , gain popularity over private snap clips.It is an interesting indicator that people enjoy being in the spotlight. If this works, perhaps it might benefit Telemundo on viewer ratings?) I'll be updating this on the post, what do you think about it?

Photo of Bettina Fliegel
Team

This is a very interesting and dynamic idea! The Snapchat thing.... The "Stories" become a public collection/collage over the course of a day? If so can Miles to Meals, with Telemundo, facilitate sharing work out video clips/photos, on TV as pop ups, or during commercial time? It would be cool to do it across time zones during the same hours - capturing different times of day if people did the exercises outside.
Might this be a local initiative? Share "Stories" in community public spaces, on screens at bus stops, or train stations, markets selling healthy foods? schools? It could be great if celebrities popped up/in some "Stories."
I like the ideas you shared here! I agree they might drive viewers to Telemundo!
The participant video clips featured as pop ups during programming is great!
I love the idea of rewarding families just for sharing videos. It feels like it is about fun and collaboration, not only about doing exercise and planning healthy meals, promoting wellness.
It is creative and about shared experiences, which is also wellness promoting! What do you think?

Miles for Meals is becoming a community initiative! Families participate in groups, with other groups. Images can be shared publicly. Maybe people do like a moment of fame? How about encouraging local stores to display the images and videos in their businesses or windows? Businesses that display videos, car services that participate, groceries that sell healthy items can all be tagged with signs which note they are participants in the campaign. This can bring social status and customers.
How can schools become involved? By spreading the word via PTA (Parent Teacher Association) Meetings? Maybe kids in the school can share their exercise routines/dance moves with their peers during recess? Can classes or schools compete for best routine - like the kids in the video above did? What rewards can they get?

(Some posts from Research about community and wellness.
https://openideo.com/challenge/healthy-lives/research/blue-zone-usa
and this blog post - https://openideo.com/blog/refresh-07-healthy-lives-challenge-highlights-story-shares)

Maybe do a few quick UX maps that include some of these ideas, so we can see what they might look like for users? and how Telemundo might fit in?

Keep up the great work!

Photo of Napas
Team

Wow! the blue zone research is really intriguing. Thankyou! It would be fantastic if we can think of ways/system to promote wellness in an intimate community level. Partnering with local grocery stores and display campaign's images and videos in businesses or windows is a great & practical idea!

Yes! Miles for Meals is becoming a community initiative. I have updated user experience, and will be adding more idea explanation soon. Although, the core of idea is the same - aims to create peer to peer ,ripple effect, motivation to lead healthier lives. However, in terms of execution i just realised it shifted from group deal to focus more on sharing clips /stories (though, i like how it evolved). I am making decision wether or not to drop tracking miles ,as another measure to earn reward points , and entirely focus on reward for sharing video? what do you think on this?

I think the idea of partnering with schools is great and has a lot of potential. It could be competition between classes in the school earn reward. Think it would be useful ,if the application has filter option that allow user to see specific videos that matches interest i.e. in this case -videos from the school competition.
Maybe an addition to the attempt to attract diverse groups to join the campaign, we can leverage on existing TV watcher target group of different types of shows/programs : cooking shows / dramas = moms , sports match / concert =teens , educational / cartoons = kids . we can match incentive with the show content and the target? i.e. cooking show shows how to make healthier traditional meal> incentive:discount reward on the recipe, or Concert shows fun latin dance> incentive: free dance class?

Photo of Bettina Fliegel
Team

Ok! Where do I sign up? Cool presentation, story and UX Map! Your ideas on incorporating exercise into daily life are great! I am laughing at the hair drying workout!

Have you seen the B Energy Idea?
https://openideo.com/challenge/healthy-lives/refinement/b-energy
They are also interested in exploring what motivates people to exercise. In their idea one gains points which are redeemable for either discounts at the gym, or they can become a donation to renewable energy programs. (Very amazing!) This got me thinking....... "Move for More" is primarily targeting a specific demographic of Hispanic moms - those who can benefit from discounts for healthy food. This is great. What about folk who may not need a discount, but can benefit from exercise, and might be motivated to contribute to this campaign to help others in need? Can you tap into that group by offering the Option to contribute points as a donation to the campaign? In this way more people are moving/exercising, and the campaign might be partially self supported. Also "giving" contributes to one's overall health and wellness.
http://health.clevelandclinic.org/2014/12/why-giving-is-good-for-your-health/

(Will you put the earlier text and images back into the post, to show your thinking and process?)

Photo of Napas
Team

I was laughing hard to hair drying workout too, need to practice it sometimes :)
that sounds cool! I will check on B energy.
Should I be adding the earlier stuffs to the post or should i put in a doc and upload as attachment?

Photo of Bettina Fliegel
Team

I would add it to the post. (But others might do an attachment. I guess that is a personal choice. If you put it in the post you can put it below the newer part, with the original date. I love your first UX map. The story was so well illustrated!) Check in with Tori as well. She will have good ideas on how to organize your presentation! (I followed her post in the last challenge. It was great!)

I think most ladies will laugh at the hair drying workout! A bonding experience!

Photo of Bettina Fliegel
Team

Happy you think the ideas have potential to build the campaign!
Your question about dropping tracking miles and rewarding only video submissions - I would not drop it. Some people won't post videos. Either they won't know how, won't have the technology, the time, are too shy - whatever it may be. In order to attract as many participants as possible I would do both. That is just my thinking. Can user research would be helpful here?
I think it can be empowering to watch the miles build and maybe pick a goal to aim for. How about adding a feature where one can track how far they have walked towards an imaginary destination as a goal? Maybe that adds an element of fun and a challenge?

I like both ideas above - Creating channels for the videos so someone can search based on their interests/demographic and also targeting viewers who watch a particular category of show with matching incentives. Great builds!

Photo of Logan Powell
Team

Hi Napas!

Love this idea! Might you be interested in collaborating with us on our idea "El Loser Local"? We are measuring points by weight loss, would you be willing to explore this option with us?

Photo of Napas
Team

Hi Logan

Thankyou! I would love to! I am very new to OpenIdeo and how it works. how should we collaborate/brainstorm?

Photo of Logan Powell
Team

I believe your idea of providing discounts that are proportional to a measure (in this case, miles) can also apply to our case (weight loss)... Does your idea still maintain all it's benefits if - instead of miles - it incorporating weight loss as a primary measure?

Photo of Napas
Team

Hi logan

Thank you for reaching out. I agree with your suggestion. It reminds me that there are actually many contributions to healthiness, not just how long we walked i.e. hydration/sleep/food intake/weight etc. Yes, I am thinking of incorporating other measure of healthiness to trade for the discounted meal deal. Maybe instead of sticking to one measure we can create a more dynamic scoring system. As for our case, I can see how this could help make the two ideas link. A person might walk a long distance but eat junk food right after her exercise, so she gains weight anyways. the person still live unhealthy life despite longer walk. having weight as one of the measure could help justify healthiness for people.
though, this will require more tracking apllication for more measures. what do you think about the potential of dynamic scoring system?

Photo of Bettina Fliegel
Team

Hi Napas and Logan.
I really like the one for one relationship Miles for Meals sets up as it is now. I like the ripple effect it will have in families, particularly with kids! I see it as a tool that nudges moms but involves the family. The tool's benefits, exercise and healthier foods will benefit all at home.
Not everyone is overweight and those that are overweight might not be "ready" yet to acknowledge it. Bringing a person along in small steps towards wellness can be beneficial.
If they are overweight moving more can definitely help. When they are ready to acknowledge that they have a problem they can take next steps - speak to a nurse or a doctor, look for a weight loss plan etc. to learn how to lose weight. Education is a big component.

I agree with you Napas. Someone might walk and after that eat junk food. Maybe without this tool as an incentive they might not have walked at all? Focusing on the positive and celebrating can really help! Maybe the tool gives badges in addition to discounts? Might developing exercise as a habit, combined with the healthy foods they get with your discount eventually cause one to think twice about junk food? Step by step?

Just thinking about different ways to approach wellness. Thoughts?

Photo of Logan Powell
Team

Napas and Bettina,

Love where we're going... can I get your gmail addresses to loop you in on some Google Doc brainstorming around this?

:)

Photo of Bettina Fliegel
Team

Hi all.
Another thought - One very real limitation to healthy eating in some communities is access to healthy food choices. Check out the Research post below on Food Deserts. There is a lively conversation about the topic there.
If there is no easy access families need to travel outside the local neighborhood to get healthy food. What if it is a mile walk away? How can they carry back the food? What if it is 5 miles and they need to go via car, or public transport but cannot afford that routinely?
Can Miles for Meals also provide an option to win a transportation pass of some sort? Vouchers for public transportation, or a taxi to the supermarket? Maybe a voucher for gas if the family has a car? Is this something that can become part of the rewards system?
Since your focus is on group discounts, maybe encouraging small groups to travel together as a way to save money, take a taxi/use uber, with a group voucher, might be an incentive?

https://openideo.com/challenge/healthy-lives/research/food-deserts/

Photo of Napas
Team

sorry for the late reply. Thanks for including me to the team. would love to see the progress! my email: oj.napas@gmail.com

Photo of Napas
Team

Hi Bettina
Thank you for bringing this issue up. It made me see that the idea was initially focusing on accessibility- economically and overlooked accessibility-geographically. From reading through food deserts post and response threads , it seems that there are 3 main types of viable solution to this: urban farming, mobile market, and farm to table delivery. urban farming is sustainable, engage community and is an ideal solution but seems to require time to set up ,so might not fit miles for meal campaign due to campaign's time constraint. For the campaign to work, I think the incentive have to appeal not too difficult to attain.I really like your idea on granting group transportation to healthy grocery as part of reward system, i can see it goes very well with the campaign.

I also think of shortening the journey for people, seeing your previous post about Yourfarmstand.com https://openideo.com/challenge/healthy-lives/research/farm-to-family , maybe we can adopt similar delivery system? the healthy food grocery could deliver to specific pickup point in the community? Cost wise , as it is a group deal, cost of delivery might be covered by the economy of scale- of high consumer purchasing volume of the same products. However, I am not sure wether this delivery system will add on complications, would be great to hear your thoughts.

Photo of Bettina Fliegel
Team

Hi Napas! Thanks for including me on your team!
Yes I think shortening the journey is one approach and it is being looked at as an important one to tackle the problem in the USA. Example - Baltimore. In the city of Baltimore 1/4 people are living in a food desert. They are developing ways to bring fresh foods into the communities and are also increasing transportation infrastructure and access. http://www.jhsph.edu/news/news-releases/2015/report-1-in-4-baltimore-residents-live-in%20a-food-desert.html
http://archive.baltimorecity.gov/Government/AgenciesDepartments/Planning/BaltimoreFoodPolicyInitiative/HealthyFoodRetail.aspx

Adding it to Miles for Meals? I agree with you. It will be complicated. Maybe keep it simple for now? I like the idea of a choice for the incentives. Having choices can be empowering. What do you think? Maybe you can measure which is most popular and further develop that aspect of the campaign? I would think this might vary depending on location. Another option is to roll out the campaign and have options that communities can investigate for themselves once the campaign is in place. Communities might decide that it is more cost effective to facilitate bringing healthy food in rather than funding group transport to markets.

What does everyone else here think?

Photo of Ahmed Rub
Team

Super like, my favorite idea !
when I got to point number five at the user story its like you read my mind, because I was thinking yeah they will get excited first but after couple of day they will get bored !

Photo of Napas
Team

Thanks Ahmed! for validating that this could keep people motivated throughout the campaign.

Photo of Tori Adele Signorelli
Team

“Hi Napas! Congrats on making it to the Refinement phase! I love how your idea creates a real incentive for families to be more active and make healthier choices. I recently went through the Refinement phase of the Financial Empowerment Challenge, and the OpenIDEO team recommended that I reach out to you to share my experience and help guide you through the process. Feel free to reach out if you have any questions - I’m excited about your idea, and happy to share my stories, my experience with OpenIDEO and my process during the Refinement phase!
Best,
Tori

Photo of Shane Zhao
Team

Napa, Tori is a rockstar OpenIDEO contributor and one of our top idea winners from a past challenge. We'd love it if you might reach out to Tori for feedback as you continue to iterate on your idea!

Photo of Napas
Team

Hi Tori

Thanks for checking on me. This is my first time on OpenIDEO , I am very excited to be involved with the community. I love how your 'my money and me' ease the sharing of financial knowledge, and engage teens+parents. I have been looking through old contributions/posts and see there were teams formation and collaboration between one idea and another -does this means working together to make the two ideas sync ,or it is more of building on some aspects from one another. I am still not sure i entirely understand how it works. If you can help sharing experience on it, that will be great!

Photo of Napas
Team

Hi Shane

Thanks for recommending Tori!

Photo of Tori Adele Signorelli
Team

Hi Napas, I'm happy to offer any guidance I can. Send me an email at tori@freebirdcreative.com and we'll find a way to further connect.

Photo of Tori Adele Signorelli
Team

This a good question. If you'd like we can arrange a phone call or Skype chat. Let me know!

Photo of Napas
Team

Thanks Tori! I just sent you an email :)

Photo of Tori Adele Signorelli
Team

Hi Napas, I just responded to your email. I hope it helps give you a better idea of what to expect in the upcoming phases. Let me know if there is anything else I can help you with!

Photo of OpenIDEO
Team

Congratulations on making it to the Refinement Phase of the Healthy Lives Challenge Napas!
We loved the notion of leveraging celebrities to reward exercise activities with healthy discounts at grocery stores. We also really appreciated how you’ve created an Experience Map to flesh out this idea in a human-centered way.

In the Refinement Phase, we’d love to see how you might test out some of the underlying assumptions in your idea with potential users in your local community. It’ll be fantastic to put the Experience Map you’ve created in front of the people you’re designing for. Check out this helpful reference from the DesignKit: http://www.designkit.org/methods/4 In going forward, we’d also love for you to develop how users might interact with the Miles for Meal platform/ app. Some simple wireframe mockups of the digital experience would be a great addition to complement the Experience Map that you’ve already crafted. Also, you might like to consider if there are there any similar platforms or programs that you can leverage? How might this idea be integrated with some of the popular cooking shows that already have a strong following of viewers?

In addition, we think your idea could work well in tandem with these two ideas: Personalized Healthy Shopping List - http://bit.ly/1D86Wla and El Loser Local - http://bit.ly/1IGSdQV Given collaboration is the name of the game here at OpenIDEO, we hope you might reach out and collaborate to grow each other's concepts!

Photo of Angela Shen
Team

I love this idea because it is motivational and meets actual needs of families, especially those living in poverty! I would love to see a wireframe of how users can track their progress, as well as a way to incorporate different types of physical activities or potential partnerships (Freerice.com).

Photo of Napas
Team

hi Angela!
Thank you. good points, ill be adding details on them

Photo of Allen A
Team

Congrats on making it to the next level!

Photo of Napas
Team

Thanks ! will try to keep developing it.

Photo of Joanna Spoth
Team

Hi Napas - welcome to the challenge! I love that your idea has community building and cultural tie-ins. Do you have ideas for how media might tie in to this idea? Perhaps TV or celebrities also motivated families to gain miles instead of just moms? Excited to see your idea evolve!

Photo of Napas
Team

Hi Joanna! Thankyou for your suggestions. you brought up an interesting point. It would be great if the media can help amplify the group deal. I think there could be a tie in to cooking show ,where hispanic celebrity guess show how to cook traditional recipe with healthier alternative product and , at the end of the show , pick his/her favourite healthy product, used in that recipe ,to create a weekly group deal , set the target miles to earn the deal, and invite people to join in. During that week there will be short video clip released on TV to show how the celebrity find creative ways to move/exercise to reach the target mile i.e. celebrity mom might show creative way to move more while doing dish washing - this can inspire people to do the same. People in the community can post video clip sharing their tips to gain more miles and popular ones can be featured on TV or practiced by the celebrity.

Photo of Napas
Team

Thanks to your comment .It sparks new ideas! I edited my post and added the idea to it.

Photo of Joanna Spoth
Team

Love that you updated your idea! These tie-ins are exciting and I hope to see your idea continue to evolve. A fun next step might be creating a user experience map.

Photo of Napas
Team

Thanks to your suggestions! I have updated the post adding user experience map , though not sure if it includes too little or too much detail.

Photo of Shane Zhao
Team

Likewise, we're excited to see how you're using the Experience Map to develop your idea Napa! Also, check out this idea: https://openideo.com/challenge/healthy-lives/ideas/el-loser-local-media-market-based-health-gamification-ecosystem Perhaps you might be interested in reaching out to see if there might be any synergy for collaboration?

Photo of Joanna Spoth
Team

Your visuals are super helpful! They really bring the idea to life. Awesome job. One thing other community members have done that you could think about is adding each piece of your user experience map as a image at the top of your idea. And you can add your description there too. It may make it easier for viewers to quickly flip through and leave you more space below to talk through more details.