Quick Link : http://www.fastcasual.com/articles/how-restaurants-can-win-at-gamification/
Foodingame is a certification program for restaurants where people gain health badges/points in their leaderboards as they order food. It is important for restaurants to not only maintain food grade standards but also adopt nutritional habits to conserve health of the society. By keeping all the nutritional benefits in food, it becomes evident for the customers (people) to go for good food with a variety of choices.
Example Campaign : http://changelabsolutions.org/publications/SSB-playbook
Nutrition value @ Burger King : https://www.bk.com/pdfs/nutrition.pdf
Underlying thought: This certification program is for restaurants and create a Yelp concept for nutrition ranking in their menus. This way they customers become healthy and the restaurants get their value prop by serving people healthy food that is nutrition balanced.
Meet Gabriel and his family who have a store next to their house in Los Cabos, MX
Food is essential for life and nutrients are essential for immunity and overall health
Photo Courtesy: Gabriel, Los Cabos, Mexico
Gabriel says that he and his family are happy eating food made at home and tortillas are his favorite. These tortillas are made locally in Los Cabos. He lives with his wife,six children, brother-in-law, sister-in-law and his mother. With a less than moderate income , he manages to take his family out to eat hot dogs (locally, at a fast food place) His mother, 56 loves eating out. His children love candies (available in his store). Eating at a polished restaurant is not economically feasible but the family wish to go out and have fun, together.
By adopting Foodingame certification program at a local restaurant where Gabriel is aware about the usefulness just like he knows about any other offers ( coupons) he can adopt best practices for nutrition and restaurants can gain recognition for their nutritive food served in the community.
Example: Subway has a weighted average nutritive value of 67/100 based on 2000 calorie intake. These weighted averages of nutrition helps both the stakeholders.