What's in my food and where does it come from?
An app that educates users on what ingredients are in their food, what health benefits and risks it may have, and its origins.
Who is the target audience for your idea and how does it inspire the end user to lead a healthier life?
The idea definitely stems from my own cultural background of being American. But I think it can be utilized to reach multiple community groups on a large scale, as more processed foods are being made and consumed. I think a lot of people want to eat and serve healthy foods, but are not being properly informed or educated on what is actually in their meals. This idea could be implemented in a way to educate people on nutritional facts as we'll as cross cultural food laws and eating habits.
Does your idea currently have an Indiegogo campaign drafted?