OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more


A text messaging game for kids that encourages them to eat healthy food and earn shopping vouchers for their parents.

Photo of Philip Matthews
2 2

Written by

Who is the target audience for your idea and how does it inspire the end user to lead a healthier life?

This idea is targeted at Hispanic children aged 10-14 who might not own a smart phone. Children in this demographic are sometimes left at home in the evenings while their parents are at work. Eating a healthy meal is down to the child - and that's assuming their parents even buy and prepare healthy food! A low cost text messaging game might inspire the user to eat healthy food by educating them about nutrition & health whilst they have fun playing the game.

This is a tamagotchi style game that combines text messaging with playing cards - kids have to make health decisions for their character to help them grown strong and healthy. Having a score so that kids can compete against each other might further encourage participation.

The children earn points throughout the game which result in food vouchers for their parents. The more the kids play and have fun, the more they learn lifelong lessons about nutrition, the more food vouchers their parents receive to buy healthy food. 

This idea came out of the Manchester OpenIDEO meetup team.

What early, lightweight experiment can you try out in your own community to find out if the idea will meet your expectations?

We could prototype the idea using storyboards initially to help figure out the steps and how the game might work before trying out the text game between group members. Next step could be trying this out small scale with a few users that best match the demographic - maybe our friend's/family's children.

This idea emerged from

  • A group brainstorm
  • An OpenIDEO meetup

Does your idea currently have an Indiegogo campaign drafted?

  • No


Join the conversation:

Photo of Joanna Spoth

Go Manchester Meetup! You guys rock.

View all comments