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Using SnapChat to make healthy food go viral.

Photo of Mahnaz Yusaf
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Who is the target audience for your idea and how does it inspire the end user to lead a healthier life?

The target audience of our idea is 10-15 year olds. They have relative autonomy in terms of the food they eat, however are not aware of the benefits of healthy food. See healthy food as boring, bland and/or something only for adults.

We use snapchat to make healthy video posts that go viral. Using trending topics, or encouraging pun filled videos, we encourage healthy eating through shareable content. We use accessible ingredients so audience group can replicate and join the fun. 

What early, lightweight experiment can you try out in your own community to find out if the idea will meet your expectations?

We can create a channel to share healthy recipes.

This idea emerged from

  • An OpenIDEO meetup

Does your idea currently have an Indiegogo campaign drafted?

  • No

1 comment

Join the conversation:

Photo of Shane Zhao

A great way to leverage the use of storytelling through social media Mahnaz! And we also love the beautiful visual to go along with it. Have you checked out this idea? Perhaps there might be an opportunity to collaborate?