OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign up, Login or Learn more

Pura Vida Game

Help people to improve their nutricional habits in a fun way

Photo of Ricardo Fontes Macedo
6 1

Written by

Who is the target audience for your idea and how does it inspire the end user to lead a healthier life?

My end user is women from 16 until 50 years old.

My gamification is based in build small groups of three in whatsapp where the facilitator spread challenges during the week. Whatsapp is an accessible tool to achieve a large amount of people of different socioeconomic and multicultural backgrounds. Furthermore, people love because who manage and give the feedback it's a real person and not a machine.

What early, lightweight experiment can you try out in your own community to find out if the idea will meet your expectations?

I want to test my gamification connected with other nutrional platforms to improve the challenges in the game.

What skills, input or guidance are you keen to connect with from the OpenIDEO community to help you build out or refine your idea?

How I scale this game and what's the best business model to be susteinable? I also need People with graphic design and program development background.

This idea emerged from

  • An Individual

Does your idea currently have an Indiegogo campaign drafted?

  • No


Join the conversation:

Photo of André Fernandes

Hi Ricardo,

interesting your idea to base on small groups for a challenge regarding healthy habits. How would be the rules of the game? How could we imagine anything to guide the facilitator?

Photo of Ricardo Fontes Macedo

I'm prototyping in three phases. The first it's to know what the gamer eats. So, the only task is posting self of they eat. After this, they entry in a education phase where there is quizzes and phrases about health nutritional habits. And, the gamers have to continue publishing the meals because they can compare. Finally, in the third phase we spread challenges in a progressivelly way. I'm having a good engagement of the groups without obligating anybody they play voluntarily and have fun.

Photo of Ivellisse Morales

Ricardo - great idea! What if you promoted the game in What's App (SMS marketing, pop ups in app) since your demographic is there, but take it to another app that already exists to manage the gameification piece (like Fitness Pal)?

Photo of Shane Zhao

Nice thought Ivellisse! Ricardo, it'd be interesting to see how this idea can be integrated with other platforms - in particular with media focused channels. Also, it'd be helpful if you can provide some specific examples of the challenges that users might engage in. This will help us better grasp how this can play out in real life:)

Photo of Ricardo Fontes Macedo

Thanks Ivellisse fro the great insight. I will think how to do this. I also imagine to offer the gamification to health professionals like nutrionists.

Photo of Ricardo Fontes Macedo

Hi Shane, in the format that I'm applying we can use a TV show or a Youtube program connected to the game. For example, In the third level of the game the gamers has to plan the menu of all meals for next day. So, the program can give tips or suggestions of recipes. There is a challenge like ask them to found a recipe with local ingredients.